Senior Brand Manager

3 days ago


Copenhagen, Copenhagen, Denmark Bain & Company Full time

About the Role: We are seeking a highly skilled Senior Brand Manager to lead our branding efforts in the Nordics. As a key member of our team, you will be responsible for developing and executing a branding strategy that strengthens Bain's reputation in the market.

Main Responsibilities:

  • Develop Market Reputation strategy for the Nordics
  • Build marketing strategy and define supporting initiatives in collaboration with Nordic leadership to build brand awareness and develop relationships among senior business leaders and talents
  • Develop view on optimal mix of topics/activities to further Market Reputation effectiveness
  • Manage the budget, annual planning process, and ongoing process improvement
  • Incorporate test and learn approach to inform programme evolution
  • Identify, prioritise, and project manage marketing campaigns and supporting activities
  • Leverage and adapt global and regional campaigns, as relevant
  • Identify relevant 3rd party partnerships, sponsorships, and conferences & events
  • Manage local partner and vendor relationships
  • Own and leverage digital assets and channels: web content, partner profiles, LinkedIn bios, content distribution, etc.
  • Together with Global PR team, develop proactive and reactive media strategies to ensure Bain is top of mind with key local and international media.

About You:

Required Expertise:

  • Postgraduate degree in business/marketing/communications/social sciences, focus on marketing
  • 8-10 years of relevant B2B marketing experience
  • 3-5 years of people management experience, successfully developing others, thriving a coaching role
  • Proven track record in similar role
  • Broad expertise and experience in B2B marketing programs and processes
  • Ability to proactively conceive and suggest new approaches and solutions, influence senior leaders on key strategic issues
  • Provide advice to regional marketing leadership on programs and processes
  • Demonstrated ability to manage multiple projects simultaneously, multi-tasking and prioritising as needed
  • Client-centric mindset
  • Experience of working with 3rd party providers and external agencies & vendors
  • Ability to understand and work with consulting content and thought leadership
  • Strong written and verbal communication skills
  • Ability to remain calm and composed under pressure
  • Role model in Bain Operating Principles
  • Proficient in English


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