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Digital Content Strategist

1 week ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time
Job Summary
LIEWOOD is seeking a highly skilled PR & Social Media Manager to join our brand marketing team. The successful candidate will be responsible for developing and executing a comprehensive PR and social media strategy to increase brand awareness and drive engagement across all platforms. The ideal candidate will have a proven track record of securing press coverage and managing successful influencer campaigns.

Key Performance Indicators
  • Increase Brand Awareness (40%)
    • Secure press coverage in relevant media channels through storytelling and outreach efforts.
    • Manage influencer partnerships from initial outreach to campaign execution and performance tracking.
  • Engage Audience (30%)
    • Foster a vibrant, engaged online community of parents, caregivers, and influencers who love and advocate for our brand.
    • Organize virtual and in-person events to create meaningful connections with our audience.
  • Optimize Content (30%)
    • Analyze organic social media performance, using insights to optimize content and engagement strategies.
    • Develop a comprehensive content calendar aligned with brand objectives.