Brand Manager

2 weeks ago


Copenhagen, Copenhagen, Denmark Karo Healthcare Full time

Karo Healthcare is a leading provider of consumer healthcare products, empowering people to make informed decisions about their health. With a diverse portfolio across seven categories, we have established a strong presence in 90 countries. Our growth strategy focuses on organic expansion and strategic partnerships.

As a Brand Manager - Skincare, you will play a crucial role in developing and executing local brand plans for our skin and foot health category. This includes collaborating with the local team, Swedish / Danish skin category team, and HQ marketing team to drive business growth and market share.

The key responsibilities of this role include:

  • Developing and implementing local brand plans that align with the company's overall strategy
  • Contributing to the HQ marketing team through collaborative relationships and efforts to achieve team goals
  • Responsibility for key areas such as marketing plans, market research/insights, and ATL and BTL communication, including media agreements
  • Fully responsible for the local A&P spend and category P&Ls
  • Actively contributing to product and business development projects via close collaboration with the local and global teams
  • Partnering with local KOLs and healthcare customers to drive category knowledge, competitive insights, and solid business relationships
  • Ensuring development and execution of local activities for the brands in scope in close collaboration with local sales team, Swedish / Danish skin category team, and HQ marketing
  • Evaluating the effectiveness of promotional materials and activities (ROI)
  • Ensuring all activities comply with local legislation and ethical guidelines and policies of Karo Healthcare

To succeed in this role, you will need:

  • A Master's degree in Marketing, Business Administration, or a related field
  • Experience with digital media & marketing and new digital trends
  • Experienced within business planning and financial analysis, e.g., business case development and performance tracking
  • Skilled in strategic & operational execution of category and brand plans
  • Good understanding of driving global brands in a local market
  • Strong understanding of customer and market dynamics within the skincare market
  • Skilled in implementation of marketing and trade activities, both driven by demand via HCPs and consumers
  • Excellent communication and presentation skills
  • Extensive experience from marketing and/or sales of healthcare products within OTC/Consumer Health on the Danish market
  • Proven track record of launching new brands and line-extensions via solid 360 strategies
  • Outgoing team player with a passion for operational execution and entrepreneurial spirit with a 'go-do' attitude
  • Structured mindset, and ability to transform complexity to action
  • Fluency in English and Danish

Karo Healthcare offers a dynamic work environment, opportunities for growth and development, and a positive work-life balance.


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