Brand Manager
2 weeks ago
Karo Healthcare is a leading provider of consumer healthcare products, empowering people to make informed decisions about their health. With a diverse portfolio across seven categories, we have established a strong presence in 90 countries. Our growth strategy focuses on organic expansion and strategic partnerships.
As a Brand Manager - Skincare, you will play a crucial role in developing and executing local brand plans for our skin and foot health category. This includes collaborating with the local team, Swedish / Danish skin category team, and HQ marketing team to drive business growth and market share.
The key responsibilities of this role include:
- Developing and implementing local brand plans that align with the company's overall strategy
- Contributing to the HQ marketing team through collaborative relationships and efforts to achieve team goals
- Responsibility for key areas such as marketing plans, market research/insights, and ATL and BTL communication, including media agreements
- Fully responsible for the local A&P spend and category P&Ls
- Actively contributing to product and business development projects via close collaboration with the local and global teams
- Partnering with local KOLs and healthcare customers to drive category knowledge, competitive insights, and solid business relationships
- Ensuring development and execution of local activities for the brands in scope in close collaboration with local sales team, Swedish / Danish skin category team, and HQ marketing
- Evaluating the effectiveness of promotional materials and activities (ROI)
- Ensuring all activities comply with local legislation and ethical guidelines and policies of Karo Healthcare
To succeed in this role, you will need:
- A Master's degree in Marketing, Business Administration, or a related field
- Experience with digital media & marketing and new digital trends
- Experienced within business planning and financial analysis, e.g., business case development and performance tracking
- Skilled in strategic & operational execution of category and brand plans
- Good understanding of driving global brands in a local market
- Strong understanding of customer and market dynamics within the skincare market
- Skilled in implementation of marketing and trade activities, both driven by demand via HCPs and consumers
- Excellent communication and presentation skills
- Extensive experience from marketing and/or sales of healthcare products within OTC/Consumer Health on the Danish market
- Proven track record of launching new brands and line-extensions via solid 360 strategies
- Outgoing team player with a passion for operational execution and entrepreneurial spirit with a 'go-do' attitude
- Structured mindset, and ability to transform complexity to action
- Fluency in English and Danish
Karo Healthcare offers a dynamic work environment, opportunities for growth and development, and a positive work-life balance.
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