Data-Driven Marketing Strategy Lead

3 days ago


Copenhagen, Copenhagen, Denmark Pandora AS Full time
Data-Driven Marketing Strategy Lead
We are seeking a highly skilled and experienced Data-Driven Marketing Strategy Lead to join our team in Copenhagen V. As the Director, Marketing Analytics, you will drive innovation, growth, and profitability through data and analytics products across the marketing domain.

Responsibilities
  • Develop and execute a data and analytics product strategy aligned with Pandora's strategic vision and goals.
  • Lead product teams to deliver tangible business value and outcomes through data and analytics.
  • Engage with business stakeholders to build joint value plans and extract further value from key data assets.
  • Prioritize demand according to expected value and resources available within the domain and the overall D&A Team.

Requirements
  • Experience in marketing metrics and marketing analytics data challenges such as marketing channel mix, attribution modeling, lifetime value, brand tracking.
  • Ability to collaborate across business units to build trust and confidence in driving data-driven decision making.
  • Stakeholder management and program management skills are essential.
  • A high level of financial education and experience in managing budgets efficiently.
  • At least 7 years of leadership experience with a minimum of 5 years leading technical teams.


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