Marketing Campaign Lead

3 days ago


Copenhagen, Copenhagen, Denmark GAN Integrity Solutions Full time

About This Opportunity:

We are seeking a highly motivated Digital Marketing Specialist to join our marketing team at GAN Integrity Solutions. As a key member of our team, you will be responsible for developing and implementing integrated digital marketing campaigns across all digital channels.

Responsibilities:

  • Campaign Planning: Plan and execute digital marketing campaigns, including email, social media, content syndication, and display advertising.
  • ABM Execution: Develop and execute account-based marketing tactics using ABM tools like 6sense and Demandbase.
  • Vendor Management: Coordinate with third-party vendors to support campaign execution.
  • Content Optimization: Collaborate with internal teams to create and optimize content that engages our target audience and drives lead generation and brand awareness.
  • Social Media Engagement: Develop and manage paid social media strategies to increase engagement and lead generation.
  • SEO/SEM Analysis: Work with the marketing operations team to optimize website content and paid search campaigns.
  • Analytics Reporting: Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-5 years of experience in digital marketing, with a proven track record of successful digital campaigns.
  • Strong analytical skills and data-driven thinking.


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