Employment Branding Specialist

1 month ago


Copenhagen, Copenhagen, Denmark The British American Tobacco Group Full time

We are looking for a talented Employment Branding Specialist to help us promote our company as an employer of choice.

As an Employment Branding Specialist, you will play a vital role in our employer branding activities across Western Europe, helping to promote our company as an employer of choice via online and offline touchpoints.

Your key responsibilities will include:

  1. Managing company social media platforms, content calendar, budgeting and reporting.
  2. Creating diverse content for social media, including photography, filming, copywriting and campaigns.
  3. Coordinating and leading all aspects of internal advocacy group to ensure content driven by employees and encourage employee advocacy.
  4. Collaborating with diverse internal and external partners across Western Europe to ensure successful talent attraction efforts.
  5. Supporting HR projects relating to culture, employee experience and attraction, social events and promote overall employee engagement.
  6. Assisting HR team with day-to-day operations and administrative tasks.
  7. Comply and implement activities in accordance with the rules of law and regulations related to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

  1. Recent graduate of up to 2 years with an education in Digital Marketing, Communications, Graphic Design or similar.
  2. Social media enthusiast with experience in crafting content.
  3. Proactive and resourceful attitude, eager to try new ideas and methods to achieve business goals.
  4. Strong creativity skills with a keen eye for detail and aesthetics.
  5. Excellent verbal and written English with strong communication and interpersonal skills, and the ability to engage with diverse collaborators.
  6. A great teammate who thrives in a collaborative environment and is eager to learn from experienced professionals.
  7. Fluency in Danish, Swedish, Norwegian, Finnish, French, Spanish or Greek is not essential but can be useful.
  8. Certifications or experience in Adobe Photoshop or similar graphic designing tools can be useful.

What we offer?

  1. Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
  2. Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together.
  3. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
  4. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

Why join BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.

Come bring your difference and see what is possible for you at BAT.



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