Nordic Brand Marketing Manager

4 hours ago


Copenhagen, Copenhagen, Denmark JACOBS DOUWE EGBERTS Full time

About the Role

The Nordic Brand Manager is responsible for developing and implementing brand and category strategies in the Nordics, working closely with the marketing and sales teams.

Key responsibilities include developing business plans, evaluating new opportunities, creating product launches, and managing marketing budgets.

The ideal candidate will have a strong commercial understanding, analytical thinking, and excellent presentation skills.

They will be responsible for collaborating with cross-functional teams, evaluating market insights, and translating them into business opportunities.

Key Responsibilities:

  • Develop and present annual business plans for brands and categories.
  • Evaluate and create business cases for new opportunities.
  • Create and project manage 36-month New Product Development (NPD) plans.
  • Work with local sales and shopper marketing teams to generate ideas for NPDs.
  • Project manage launches and changes in product, packaging, and pack offering.
  • Responsible for local portfolio management to ensure an optimized and correct product line up.
  • Deliver strong, clear sales meeting presentations.
  • Monitor and control marketing budgets.

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