Chief Sales Director

2 weeks ago


Vejen, Vejen Kommune, Denmark Hansen Toft AS Full time

As a seasoned sales professional, you will lead the development and execution of our sales strategy across Europe. With extensive experience in selling to major international retail chains, you will drive growth and expand our customer base for Guardian's high-quality furniture care products.

About Us

We are a Danish owner-managed company proud of our values, strong team spirit, and solid economic foundation. We produce and sell high-quality furniture care products to the furniture industry, with a focus on international growth and partnerships.

Job Description

You will be responsible for building and leading an international team of merchandisers, planning and preparing a sales strategy/plan for your markets and merchandisers/salespeople in cooperation with the CEO, and executing plans/strategy to produce measurable results.

  • Key Responsibilities:
  • Build and lead an international team of merchandisers.
  • Plan and prepare a sales strategy/plan for your markets and merchandisers/salespeople in cooperation with the CEO.
  • Execute the plans/strategy and produce measurable results.
  • Acquire and develop new customers/chains.
  • Ensure excellent handling of existing customers entailing growth in sales volumes.
  • Development of sales potential for each individual customer, including structured education and product training.
  • Ensure that Guardian's products are presented correctly and attractively in the customer's physical shops and online.
  • Plan and implement various sales promotion activities.
  • Plan and participate in relevant trade fairs.
  • Ensure your salespeople plan their activities and follow up.


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