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Data-Driven Marketing Specialist

2 weeks ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

About the Role

We are seeking a highly skilled CRM Specialist to join our team at Pareto Securities AS. As a CRM Specialist, you will play a crucial role in developing and implementing our direct-to-consumer (DTC) CRM strategy, driving customer engagement and retention.

Responsibilities

  • Develop and implement effective CRM strategies to maximize customer retention and lifetime value.
  • Lead subscriber recruitment strategies to expand our newsletter and club membership.
  • Collaborate with Paid Media teams to implement successful lead generation campaigns.
  • Create and implement loyalty strategies to enhance customer engagement and retention.
  • Ensure the efficiency, compliance and scalability of CRM data collection and technical platforms.

Requirements

  • 3+ years of experience in CRM, email marketing or a related field.
  • Strong knowledge of CRM tools and email marketing platforms.
  • Excellent analytical skills with the ability to interpret customer data and optimize marketing strategies.
  • Ability to turn insights into action, driving tangible business results.
  • Exceptional communication and collaboration skills to work across teams.