Digital Growth Specialist

4 days ago


Copenhagen, Copenhagen, Denmark KAYAK Full time

We are looking for an experienced professional to join our team as an App Acquisition Manager. As a key member, you will drive user acquisition through various channels, including Onsite Get The App (GTA) and App Store Optimization (ASO).

Your key responsibilities will include:
  • Expanding GTA programs to drive web users to the app, optimizing placements and contextualization.
  • Supervising creative production, monitoring performance, and refining strategies for GTA.
  • Owning the Deeplinking program by improving coverage, growing across brands, and enhancing user journeys.
  • Growing the ASO program by optimizing metadata, monitoring reviews, analyzing feedback, and conducting A/B testing.

You will work closely with cross-functional teams to enhance acquisition efforts and identify growth opportunities across GTA, ASO, and Deeplinking while staying updated on industry trends.



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