Marketing Operations Lead

3 days ago


Copenhagen, Copenhagen, Denmark Karo Healthcare Full time

Karo Healthcare, a rapidly growing European leader in consumer health, empowers consumers to make smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories, including medical products, we own and sell over 80 brands in about 90 countries.

We're seeking a Brand Manager - Skin and Foot Health for our office in Copenhagen, Denmark. As a key member of the marketing team, you'll develop and execute local brand plans in close collaboration with the local team, Swedish/Danish skin category team, and HQ marketing team.

  • Be accountable for the development and operational execution of local brand plans.
  • Contribute positively to the HQ marketing team through cooperative relationships and collaborative efforts.
  • Responsible for key areas such as marketing plans, market research/insights, and overall ATL and BTL communication.
  • Manage local A&P spend and category P&Ls.
  • Actively contribute and drive product and business development projects for the categories via close collaboration with the local and global teams.
  • Play an active role in identifying and partnering with local KOLs and the Healthcare customers while securing category knowledge, competitive insights, and solid business relationships.
  • Ensure development and execution of local activities for the brands in scope in close collaboration with local sales team, Swedish/Danish skin category team, and HQ marketing.
  • Evaluate effectiveness of promotional materials and activities (ROI).


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