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Head of App Store Optimization
2 months ago
We are seeking a highly skilled and experienced Head of App Store Optimization to join our marketing team at Driversnote. As a key member of our team, you will be responsible for driving organic growth through effective app store optimization strategies.
Key Responsibilities- Develop and implement comprehensive ASO strategies to improve app visibility, rankings, and downloads on the Apple App Store and Google Play.
- Conduct thorough keyword research and analysis to identify opportunities for optimization.
- Collaborate with cross-functional teams, including design and copywriting, to ensure cohesive and effective app listings.
- Monitor and analyze app performance metrics, making data-driven decisions to inform optimization strategies.
- Stay up-to-date with the latest app store algorithms and best practices, applying this knowledge to drive continuous improvement.
- Work closely with the marketing team to develop and execute broader digital marketing strategies, including SEO and paid advertising.
- At least 5 years of experience in marketing, with a focus on performance marketing, SEO, paid search, CRO, or related fields.
- Proven track record of growing organic traffic from both Apple App Store and Google Play.
- Hands-on experience with app listing A/B testing and a deep understanding of app store algorithms.
- Proficiency with tools like AppTweak/App, Google Play Console, and Apple Search Ads.
- Excellent analytical, communication, and writing skills.
- Experience with copywriting and design for ASO.
- Knowledge of localization and translation to multiple markets.
- Experience with BigQuery & Looker Studio or similar data tools.
- Background in SaaS and familiarity with key metrics like MRR, CAC, CLV, churn, etc.