Urban Mobility Marketing Strategist

1 day ago

Copenhagen, Copenhagen, Denmark The HubDanske Bank Full time
Marketing Specialist Role

We are seeking an experienced Marketing Specialist to join our team at The Hub/Danske Bank. As a Marketing Specialist, you will be responsible for developing and executing innovative marketing campaigns to promote our bike-sharing platform.

About the Job
  • Develop and execute global marketing strategies to drive customer engagement and brand awareness.
  • Collaborate with cross-functional teams to align marketing efforts with business goals.
  • Analyze customer engagement and campaign performance, using insights to drive improvements.
  • Manage and optimize our use of the Braze platform for personalized customer communication.
  • Craft engaging content that resonates with our community of bike enthusiasts and eco-warriors.
What We Offer
  • A competitive salary of $80,000 per annum.
  • Flexible working hours, allowing you to manage your own time effectively.
  • Exciting and diverse challenges Each day will present new opportunities for growth and development, taking your career to the next level.
Your Role in Our Team

You will report directly to our Head of Marketing, collaborating closely with a talented and enthusiastic team of designers, content creators, and marketing specialists who are all committed to creating impactful campaigns for sustainable urban mobility.

In this role, you'll focus on global reach with a local touch, working with country managers and city operations teams to ensure our messaging resonates in every market we serve.

Key Skills and Qualifications
  • Bachelor's degree in communication, marketing, or a related field, along with hands-on experience in Digital Marketing - ideally within a digital or tech-focused environment.
  • Strong analytical skills and the ability to transform data into actionable insights.
  • A proactive, can-do attitude and a talent for creative problem-solving.
  • Knowledge of CRM and growth marketing frameworks (think AARRR funnel, experimentation cycles, and more).
Your Career Growth with Us

Within 1 month:

  • Onboarding: Dive into Donkey Republic's mission, values, and brand voice, learning the ins and outs of our operations, tech tools, and communication platforms.
  • Product Familiarization: Gain a solid understanding of our bike-sharing platform, customer journey, and key marketing strategies.
  • Team Integration: Meet and connect with team members across departments - marketing, design, country management, and city operations, to build a supportive, cross-functional network.
  • Initial Project Engagement: Begin supporting ongoing campaigns and projects, learning the specifics of our Braze platform and participating in brainstorming sessions.

Within 3-6 months:

  • Campaign Ownership: Take the lead on designing, executing, and optimizing your own marketing campaigns, with guidance from the Head of Marketing.
  • Career Development: Participate in workshops, training sessions, and mentorship programs to enhance your marketing skills and stay up-to-date with industry trends.

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