Marketing Specialist Lead

2 weeks ago

Copenhagen, Copenhagen, Denmark GAN Integrity Solutions Full time
About the Role

GAN Integrity Solutions is a global company with a highly diverse team spanning a wide range of both professional and cultural backgrounds.

We are looking for a talented Digital Marketing Specialist to join our marketing team and help us achieve our goals.

The successful candidate will have a strong understanding of digital marketing principles and be able to develop and execute campaigns that drive engagement and conversion.

Key Responsibilities:

  • Develop and Execute Digital Campaigns: Plan and execute all digital marketing, including marketing database, email, social media, content syndication, intent data, marketplaces (G2, Capterra), display advertising campaigns, and other channels.
  • ABM Strategy: Plan and execute account-based marketing tactics based on 1 to 1, 1-to-few and 1-to-many strategies. Have experience with ABM tools such as 6sense, Demandbase, Termius, and others.
  • Vendor Management: Coordinate with third-party vendors to support campaign execution.
  • Content Strategy: Collaborate with internal teams to create and optimize content that engages our target audience and drives lead generation and brand awareness.
  • Social Media Management: Develop and manage paid social media strategies to increase engagement and lead generation.
  • SEO/SEM Optimization: Work with the marketing operations team to optimize website content, landing pages, and paid search campaigns to drive organic paid traffic and improve search engine rankings.
  • Analytics and Reporting: Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) in Hubspot and Salesforce.
  • Marketing Automation: Manage marketing campaigns within marketing automation platforms such as Hubspot. Be able to build, execute, and report on campaigns and emails within the platform.
  • Paid Advertising: Find and manage content partners for paid advertising campaigns.
  • A/B Testing: Conduct A/B testing on various digital campaigns to optimize performance and enhance user experience.
  • Email Marketing: Develop and execute email marketing campaigns to drive engagement and retention.
  • Collaboration: Align digital marketing efforts with sales and product teams' objectives.
  • Stay Updated: Keep abreast of the latest trends and best practices in digital marketing and implement them in campaigns.

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