Chief Marketing Strategist

4 weeks ago


Copenhagen, Copenhagen, Denmark Bain & Company Full time

Job Overview

Bain & Company is a global consultancy that helps the world's most ambitious change makers define the future.

We are seeking a highly skilled Chief Marketing Strategist to lead our Market Reputation efforts in the Nordics. As a key member of our marketing team, you will be responsible for developing and executing a marketing strategy that strengthens Bain's reputation in the market, in partnership with office leadership and aligned with firm strategy & commercial objectives.

About the Role

This is an exceptional opportunity for a seasoned marketer to join our team and drive business growth through innovative marketing strategies. The ideal candidate will have a proven track record in B2B marketing, people management experience, and a deep understanding of the consulting industry.

Key Responsibilities

  • Develop Market Reputation strategy for the Nordics
  • Build marketing strategy and define supporting initiatives in collaboration with Nordic leadership to build brand awareness and develop relationships among senior business leaders and talents
  • Manage budget, annual planning process, and ongoing process improvement
  • Identify, prioritise, and project manage marketing campaigns and supporting activities
  • Leverage digital assets and channels such as web content, partner profiles, LinkedIn bios, content distribution, etc.
  • Collaborate with Global PR team to develop proactive and reactive media strategies to ensure Bain is top of mind with key local and international media
  • Plan and execute Market Reputation activities including digital marketing and social media, PR and external communications, conferences and events, editorial, brand and creative, digital mailings and CRM, and alumni engagement
  • Work collaboratively with other Marketing functions to ensure plans are aligned/complementary to achieve firm goals
  • Represent Marketing within the local office/cluster, and represent office/cluster within wider Marketing network

Requirements

  • Postgraduate degree in business/marketing/communications/social sciences, focus on marketing
  • 8-10 years of relevant B2B marketing experience
  • 3-5 years of people management experience, successfully developing others, thriving a coaching role
  • Proven track record in similar role
  • Broad expertise and experience in B2B marketing programs and processes
  • Ability to proactively conceive and suggest new approaches and solutions
  • Client-centric mindset
  • Experience of working with 3rd party providers and external agencies & vendors
  • Ability to understand and work with consulting content and thought leadership
  • Strong written and verbal communication skills
  • Ability to remain calm and composed under pressure
  • Role model in Bain Operating Principles
  • Proficient in English

Salary: €120,000 - €150,000 per annum

Location: Copenhagen, Denmark



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