Digital Marketing Operations Specialist
4 days ago
About the role
Conference Manager is scaling its marketing efforts to conquer new markets in Europe, starting with Germany and Sweden. To fuel this growth, we're strengthening our talented Marketing team with a first-ever Marketing Operations Specialist to bridge marketing and technology, driving smarter insights and better performance.
You will be responsible for implementing, maintaining and optimizing performance marketing tracking throughout our entire customer journey, ensuring seamless data collection and actionable insights to drive growth.
In other words, you will:
- Implement and maintain tracking solutions across all digital touchpoints using Google Tag Manager (GTM) and data layers.
- Configure GTM containers, tags, triggers, and variables for advanced tracking.
- Ensure accurate data tracking for platforms such as Piwik, Google Ads, Meta and LinkedIn.
- Optimize CRM lead tracking and attribution (SugarCRM or similar).
- Identify gaps in tracking and reporting to enhance marketing performance measurement.
- Configure data layers and work with developers to enhance tracking capabilities.
- Develop and refine multi-touch attribution models to provide actionable insights into marketing effectiveness.
- Audit tracking setup to resolve discrepancies, ensure data integrity, and troubleshoot implementation issues.
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