Consumer Marketing Manager with a Global Perspective

2 weeks ago


Copenhagen, Copenhagen, Denmark ZURU Inc. Full time
Role Description

ZURU Inc. is looking for a talented Consumer Marketing Manager with a Global Perspective to lead the development and execution of local consumer marketing campaigns for all brands in the Nordics and Benelux.

About the Job
  • Develop and execute strategic marketing plans for all brands within the ZURU portfolio in the Nordics and Benelux.
  • Collaborate with cross-functional teams to align marketing strategies with business goals and market vision.
  • Lead the development of local consumer marketing campaigns, driving product sales and delivering impactful brand experiences.
Responsibilities
  1. Craft inspiring brand experiences, lead campaigns and execution, and make a real impact in the world of play.
  2. Work closely with the Country Manager to define investments and priorities, ensuring alignment with market vision and goals.
  3. Manage relationships with global marketing teams, local agencies, and partners to develop local campaign assets and ensure territory initiatives are on brand.
  4. Establish processes to connect global teams with local needs, executing with excellence to drive POS and gain market share.
Requirements
  • Bachelor's degree in Marketing, Business, or related field is preferred.
  • 3-5 years of experience in consumer or brand marketing, ideally in the Toy, Fashion, Consumer Products, or any equivalent fast-paced industry.
  • Advanced understanding of standard marketing techniques, including social media, digital, and influencer marketing.
  • Knowledge of retail landscape in assigned region(s): Nordics and Benelux.
  • Language required: English, Danish; additional preferences: Swedish and Finnish.
  • Strong experience in Project Management.
  • Ability to take conclusions to problem solve and create a plan to reach the goals and present actionable insights to cross-functional teams.


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