Digital Marketing Officer
1 week ago
**Om Stillingen**
Vores digitalt strategiske team søger en dygtig Digital Marketing Officer, der kan hjælpe os med at udvikle og implementere effektive digitale markedsføringstiltag.
Hvilke Opgaver vil du udføre?
- Planlægning, eksekvering og optimering af digitale marketingkampagner på tværs af sociale medier, søgemaskiner, display, videoannoncering, native og andre digitale kanaler.
- Hands-on opsætning, eksekvering og optimering af betalte digitale kampagner på sociale medier (primært Meta) samt løbende performancejusteringer for at maksimere resultater.
- Styring og optimering af betalte annonceaktiviteter på Google Ads og Bing Ads i samarbejde med ekstern partner.
- Overvågning, analyse og justering af kampagner baseret på dataindsigter for at sikre maksimal performance og ROI.
- Løbende udvikling af vores brug af digitale kanaler samt test af nye muligheder inden for digital annoncering.
- Initiering og implementering af lead genererende aktiviteter.
- Sikre korrekt tracking, datamåling og rapportering af alle kampagneaktiviteter via relevante analyse- og trackingværktøjer.
- Projektkoordinering af digitale kampagner i afdelingen.
What You Will Do:
- You will be responsible for planning, executing and optimizing digital marketing campaigns across various social media platforms, search engines, display ads, video advertising, native ads and other digital channels.
- You will set up, execute and optimize paid digital campaigns on social media (mainly Meta) and continuously monitor and adjust them to maximize results.
- You will manage and optimize paid ad activities on Google Ads and Bing Ads in collaboration with an external partner.
- You will monitor, analyze and adjust campaigns based on data insights to ensure maximum performance and ROI.
- You will continuously develop our use of digital channels and test new opportunities within digital advertising.
- You will initiate and implement lead-generating activities.
- You will ensure accurate tracking, data measurement and reporting of all campaign activities using relevant analytics and tracking tools.
- You will coordinate projects related to digital campaigns in the department.
Hvilke Kompetencer skal Du Have?
- Erfaring med digital markedsføring og analyse af kampagnedata.
- Kompetence i Meta Business Manager og andre digital marketing værktøjer.
- Kunne arbejde selvstændigt, men også godt med andre i et team.
- Flexibilitet til at adaptere dig til ændringer i projekter og prioriteringer.
- God kommunikations- og samarbejdsfærdighed.
- Fluent Dansk og Engelsk sprogkompetence.
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