Data & MarTech Strategist
4 weeks ago
As a seasoned professional, you will lead the transformation of our marketing technology ecosystem, driving impactful commercial results through data-driven strategies. Your role will involve crafting a scalable infrastructure that directly aligns with our business objectives, setting up advanced tracking, and contributing to the creation of a high-performance website.
The Role You'll Play
You will be at the forefront of building our brand new marketing technology ecosystem, working closely with talented individuals in product marketing, content creation, and digital activation. Your leadership will help unlock our automation ambitions, transforming data into actionable insights that enhance digital marketing performance.
The Team You'll Be a Part Of
Join our innovative Global Marketing team, where forward-thinking professionals collaborate to push for marketing excellence and commercial impact. Reporting to the Director of Marketing Operations, you will work closely with cross-functional teams, driving results that resonate throughout the organization.
Key Responsibilities
- Lead data & performance reporting initiatives, owning the development and optimization of our data tracking systems.
- Enhance MarTech capabilities, designing and implementing a robust MarTech stack that includes a new Website, automation tools, and analytics platforms.
- Collaborate with cross-functional teams, fostering strong relationships with internal stakeholders to align marketing efforts with broader business goals.
- Drive strategic insights, defining and monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives.
What You'll Need to Bring
- 5+ years of experience in data-driven marketing, MarTech management, or related fields, preferably in the B2B technology industry.
- A proven track record of managing marketing technology projects, particularly Web & automation implementations and data analytics.
- Experience with performance analytics and digital tracking systems, including familiarity with web analytics tools.
- Strong analytical and strategic thinking skills, with the ability to turn business objectives into actionable data strategies.
Why LanguageWire?
We believe diversity in gender, age, background, and culture is essential for our growth. Therefore, we are committed to creating a culture that incorporates diverse perspectives and expertise in our everyday work.
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