CRM Personalization Innovation Lead
4 days ago
Transforming customer experiences at LEGO Koncernen requires innovative thinking and a strategic approach. As the CRM Personalization Innovation Lead, you will be responsible for driving cutting-edge testing and learning initiatives that enhance timely and contextual communications, ultimately boosting commercial performance.
About UsWe are LEGO Koncernen, a global leader in toy manufacturing and entertainment. Our mission is to inspire children's creativity through imaginative play. We strive to create a diverse, dynamic, and inclusive culture where everyone feels safe, valued, and belongs.
Our commitment to equal employment opportunity and equal pay ensures that we attract and retain top talent from diverse backgrounds. If you share our passion for innovation and customer experience, we encourage you to apply.
Key Responsibilities- Crafting a Robust Testing Roadmap: Develop and implement a comprehensive CRM testing strategy that aligns with business goals in collaboration with Membership Performance & Development and CRM Proposition teams.
- Defining Testing Methodologies: Establish methodologies, processes, and tools for various testing types, including A/B, Multi-Variant, Performance, Channel, Content, Audience, and more.
- Fostering Collaboration: Work closely with CRM Hub, CRM Propositions, Membership, and analytics teams to ensure testing plans support Membership and Personalisation objectives.
- Candidate Profile: Minimum 5 years of experience in CRM testing roles, with proficiency in testing tools and frameworks (e.g., Optimizely).
- Analytical and Problem-Solving Skills: Strong analytical and problem-solving abilities, effective communication and interpersonal skills, and experience with CRM platforms and marketing automation tools.
- Leadership Qualities: Exceptional organisational and project management skills, ability to work independently and within a team, skilled in partner management.
We offer an attractive compensation package, including an estimated salary of $113,000 - $135,000 per year, depending on location and experience. In addition, we provide enhanced paid leave options, life and disability insurance, resources for physical and mental wellbeing, colleague discount, and bonus opportunities.
Please note that relocation assistance is not offered for this role. The primary workplace location will be one of our offices or facilities, with an average of 3 days per week in the office under our hybrid work policy.
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