CRM Personalization Innovation Lead

4 days ago


Billund, Denmark LEGO Koncernen Full time

Transforming customer experiences at LEGO Koncernen requires innovative thinking and a strategic approach. As the CRM Personalization Innovation Lead, you will be responsible for driving cutting-edge testing and learning initiatives that enhance timely and contextual communications, ultimately boosting commercial performance.

About Us

We are LEGO Koncernen, a global leader in toy manufacturing and entertainment. Our mission is to inspire children's creativity through imaginative play. We strive to create a diverse, dynamic, and inclusive culture where everyone feels safe, valued, and belongs.

Our commitment to equal employment opportunity and equal pay ensures that we attract and retain top talent from diverse backgrounds. If you share our passion for innovation and customer experience, we encourage you to apply.

Key Responsibilities
  • Crafting a Robust Testing Roadmap: Develop and implement a comprehensive CRM testing strategy that aligns with business goals in collaboration with Membership Performance & Development and CRM Proposition teams.
  • Defining Testing Methodologies: Establish methodologies, processes, and tools for various testing types, including A/B, Multi-Variant, Performance, Channel, Content, Audience, and more.
  • Fostering Collaboration: Work closely with CRM Hub, CRM Propositions, Membership, and analytics teams to ensure testing plans support Membership and Personalisation objectives.
Requirements
  • Candidate Profile: Minimum 5 years of experience in CRM testing roles, with proficiency in testing tools and frameworks (e.g., Optimizely).
  • Analytical and Problem-Solving Skills: Strong analytical and problem-solving abilities, effective communication and interpersonal skills, and experience with CRM platforms and marketing automation tools.
  • Leadership Qualities: Exceptional organisational and project management skills, ability to work independently and within a team, skilled in partner management.
Benefits

We offer an attractive compensation package, including an estimated salary of $113,000 - $135,000 per year, depending on location and experience. In addition, we provide enhanced paid leave options, life and disability insurance, resources for physical and mental wellbeing, colleague discount, and bonus opportunities.

Please note that relocation assistance is not offered for this role. The primary workplace location will be one of our offices or facilities, with an average of 3 days per week in the office under our hybrid work policy.



  • Billund, Denmark LEGO Koncernen Full time

    Unlock the Power of Personalized EngagementCultivate meaningful connections with customers and drive business growth as a CRM Lifecycle Specialist at LEGO Koncernen.As a CRM Lifecycle Specialist, you will be responsible for designing and implementing CRM lifecycle strategies that boost member engagement and retention. You will analyze data to identify trends...


  • Billund, Denmark LEGO Gruppe Full time

    As a highly skilled LEGO Innovation Studio Lead, you will play a pivotal role in driving the development of innovative prototypes that inspire and delight children worldwide. This exciting opportunity is available at the LEGO Group, a global leader in toy production, where you will be part of a dynamic team that fosters creativity, imagination, and...


  • Billund, Denmark LEGO Full time

    Drive the Future of Playful LearningWe are seeking an experienced product innovation strategist to join our team, driving the development of innovative learning experiences that shape the future of products and platforms for LEGO Education.About the RoleLead exploration on key strategic topics across LEGO Education's learning product portfolios.Generate and...


  • Billund, Denmark LEGO Gruppe Full time

    About the RoleWe are seeking an exceptional Lead Quality Assurance Specialist to join our Quality in Development team in Billund, Denmark.The successful candidate will lead a team of 8 Quality Specialists, overseeing quality in the development of innovative LEGO products and ensuring CTQ Critical to Quality. This involves setting direction for building...


  • Billund, Denmark LEGO Gruppe Full time

    LEGO Gruppe Job DescriptionOverviewThe LEGO Group is seeking a seasoned Strategic Business Lead to spearhead the development of our innovative fan engagement program. This key role will play a pivotal part in shaping our global strategy, driving business growth, and fostering meaningful relationships with fans.Estimated SalaryExpected annual salary:...


  • Billund, Denmark LEGO Gruppe Full time

    Company Overview The LEGO Group is a leading toy manufacturer, renowned for its creativity and innovative approach. Our mission is to inspire children's curiosity and creativity through play.Salary An estimated annual salary of 100,000 EUR - 120,000 EUR (based on location and experience) will be offered to the successful candidate.Job Description We are...


  • Billund, Denmark LEGO Koncernen Full time

    About the RoleWe are seeking a highly skilled and experienced Master of Technical Innovation to join our team at LEGO Koncernen. As a key member of our Product Innovation & Marketing department, you will play a crucial role in driving technical innovation and delivering cutting-edge solutions.Key ResponsibilitiesLead cross-functional teams to develop...


  • Billund, Denmark LEGO Gruppe Full time

    Job OverviewWe are seeking a highly skilled and visionary Innovation Catalyst to lead our Prototype Studio, driving the development of innovative play products that inspire children worldwide. As a key member of our Play Discovery Team, you will be responsible for envisioning and implementing cutting-edge prototyping methodologies, leading cross-functional...


  • Billund, Denmark LEGO Gruppe Full time

    About the RoleWe are seeking a highly skilled and innovative Play Experience Creator to join our team at LEGO Group. As a key member of our Physical Play Invention team, you will be responsible for creating new and exciting play experiences that inspire children worldwide.As an expert in 3D tools, preferably NX Unigraphics, you will create new LEGO elements...


  • Billund, Denmark LEGO Gruppe Full time

    As a Senior Experience Designer at the LEGO Group, you will play a pivotal role in driving innovation and creativity across our product portfolio. We are seeking an experienced professional to join our Building eXperience Design team, anchored at the heart of LEGO Design.Key ResponsibilitiesAnalyze and co-design physical and digital building experience...


  • Billund, Denmark LEGO Gruppe Full time

    Job OverviewThe LEGO Group is seeking a skilled Innovative Play Experience Architect to join our Physical Play Invention team in Play Discovery (LEGO Creative Play Lab). As a key member of this multidisciplinary team, you will be responsible for creating new, innovative playing experiences that bring joy to children worldwide.About the RoleCreate play...


  • Billund, Denmark LEGO Koncernen Full time

    Transforming Sustainability through Innovative Circular Business Models">We are seeking a Senior Manager, Circular Business Innovations to join our team at LEGO Koncernen. This role is a key part of our sustainability strategy, and you will play a pivotal part in developing and delivering forward-thinking circular business models that celebrate the inherent...


  • Billund, Denmark LEGO Koncernen Full time

    Job OverviewThis role offers an exciting opportunity to drive excellence in membership lifecycle strategies and segmentation, making a significant impact on the company's growth.The successful candidate will join the newly established Membership & Personalisation team within Market & Channels Global Marketing, based in either Copenhagen or Billund,...


  • Billund, Denmark LEGO Koncernen Full time

    Job OverviewWe are seeking a highly skilled Senior Supply Chain Innovation Manager to lead the long-term strategic development of our supply chain architecture and drive transformative solutions.


  • Billund, Denmark LEGO Koncernen Full time

    Role OverviewWe are seeking a Senior Digital Transformation Strategist to lead our packaging innovation efforts, focusing on digitalization and production efficiency.Key Responsibilities:Develop and implement a comprehensive digital roadmap for packing & packaging R&D, aligning tools and objectives to enhance data quality and drive production efficiency.Lead...


  • Billund, Denmark LEGO Gruppe Full time

    Job Description Are you interested in developing the future of playful learning? Bring your expertise in driving product innovation and product strategy to help shape the future of products and platforms for LEGO Education! Core Responsibilities Lead exploration on key strategic topics which apply across LEGO Education’s learning product portfolios....


  • Billund, Denmark LEGO Koncernen Full time

    Role OverviewWe are seeking an experienced Digital Transformation Strategist to lead our packaging innovation efforts at LEGO Koncernen. As a key member of our R&D team, you will be responsible for driving the digital agenda for packing and packaging processes across all production sites.


  • Billund, Denmark LEGO Full time

    Senior Project Manager PositionWe are seeking an experienced Senior Project Manager to lead complex projects from early research phase to implementation. As a key member of our Technology Innovation & Development Team, you will work closely with project teams and partners to deliver results that meet our internal customer requirements.


  • Billund, Denmark LEGO Koncernen Full time

    About Us">At the LEGO Group, we are committed to creating a diverse and inclusive culture of play where everyone feels safe, valued, and belongs. We strive to make a positive impact on children's lives and communities around the world.Job SummaryWe are seeking a skilled Service Designer to join our digital product team responsible for improving our retail...

  • Technical Leader

    3 hours ago


    Billund, Denmark LEGO Koncernen Full time

    At the LEGO Group, we seek a seasoned Technical Leader to spearhead our digital transformation. This pivotal role requires an experienced professional with a proven track record of enabling technical excellence across diverse teams.About the Role:As a Technical Leader, you will be responsible for driving technical strategy and guiding software engineers to...