Digital Marketing Director for Global Paid Search
2 weeks ago
Job Opportunity
We are seeking a highly experienced Digital Marketing Director for Global Paid Search to join our team. As a key member of our Global Customer Acquisition and Digital Marketing team, you will be responsible for leading our paid search efforts across 9 markets with room for expansion.
About the Role
In this role, you will work closely with our paid search agency, web team, analytics team, and global stakeholders to develop and implement a global strategy for paid search channels. Your focus areas will include:
- Developing and maintaining a global strategy and plan for paid search channels
- Refining best practices for paid search channels across markets
- Developing and maintaining yearly roadmaps for each market
- Improving commercial performance of paid search channels in each market
- Monitoring and analyzing performance for each market
- Optimizing paid search channels using current and future knowledge
Your Profile
To succeed in this role, you should have a positive mindset, +5 years of experience in paid search marketing, and extensive experience with SA360, Google Ads, Microsoft Ads, GA4, and GMB. Experience with Performance Max, YouTube, and Display is an advantage.
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