Digital Ecommerce Strategist for Global Growth

2 weeks ago


Århus, Århus Kommune, Denmark hummel Full time
Lead the Future of Hummel's Digital Commerce

We are seeking a commercially driven and passionate individual to shape our global ecommerce expansion as Ecommerce Director at our headquarters in Aarhus.

About Hummel

Hummel is a global sports and lifestyle brand with deep roots in sports. Our ambition is to become a leading sports-lifestyle ecommerce player in Europe, a top five global brand in football, the number one in indoor sports in Europe, and the number one in kids' sportswear in Northern Europe.

Ecommerce Director Role
  • Develop and implement an international ecommerce sales and business plan that maximizes revenue, customer engagement, and brand desirability.
  • Drive data-led decision-making, ensuring continuous optimization of sales performance across regions, brands, and categories.
  • Create personalized, immersive, and engaging experiences centered around our brand DNA across consumer touchpoints.
  • Be responsible for the investment plans and development roadmap across platforms and markets and drive innovation through testing and continuous market and competitor benchmarking.
  • Oversee ecommerce revenue targets, monitor and challenge all associated costs, and track global ecommerce KPIs to ensure alignment with hummel's ambitious growth goals.
  • Act as the key link between ecommerce, marketing, product, IT, and regional teams to deliver the global commercial ambition.
  • Build and develop a high-performance ecommerce team, fostering a culture of innovation, execution, and commercial excellence.
Requirements
  • A proven track record of delivering ecommerce growth in a global retail or branded consumer goods company.
  • Strategic and hands-on leader, capable of operating at both a tactical and operational level.
  • Strong commercial acumen, with experience in campaign planning, performance marketing, and conversion optimization.
  • Global stakeholder management experience, with the ability to navigate a complex multinational organization.
  • Data-driven decision-maker, leveraging insights to optimize customer experience and maximize revenue.
  • Resilient and adaptable, with the ability to drive results while collaborating across diverse perspectives and cultures.
About Us

Your new working environment will be at our headquarters on Balticagade 20, where you'll join a passionate team of colleagues. We strive to create a workplace that is dynamic, ambitious, and supportive. We value growth – both personally and professionally – and we always play to win as a team.

We offer a strong company culture, flexible working conditions, and a social environment where colleagues genuinely enjoy working together. As part of our team, you'll also have access to in-office fitness options and a vibrant employee association.


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