Brand Manager

7 days ago

Copenhagen, Copenhagen, Denmark Colgate-Palmolive Company Full time

About the Role

As a Brand Manager, you will drive Vet Channel growth in Nordics with Hill's Prescription Diet and Vet Essentials brands. Your key responsibilities will include contributing to building Hill's brand awareness and differentiated image by connecting with pet owners and influencers through multiple touch points, acquiring and converting pet owners to Hill's brand feeding, and leading marketing plans, campaigns, and execution of plans to support Hill's brands to grow Share of Market (SOM) in Therapeutic Segment.

Key Responsibilities

  • Develop, recommend, and implement brand strategies to grow business in Vet Channel with PD and VE demonstrating Hill's regional strategies.
  • Detailed market analysis of Consumer, Shopper, and Veterinary insights to develop marketing plans in all appropriate channels.
  • Commercial monthly reviews co-leadership with other functions with analysis and recommendations to the management team.
  • Support of effective communication with internal partners – regional marketing, PVA, CD, supply chain teams to reach alignment, executional excellence, and speed to market.
  • Executional excellence of New Product launches in Nordic countries.
  • Develop Marketing Plans addressing brand's targets.
  • Analyze pricing dynamics on the market and provide recommendations.
  • Plan Demand for the brand, update monthly, provide input to CS&L according to CBP process.
  • Full responsibility for A&P brand budget management, monthly spending control, reporting, and reallocation.
  • Leadership of category portfolio management process based on analytic tools.

Requirements

  • Minimum of 5 years of previous experience working in a Consumer Marketing Company in Marketing. At least 3 years as in brand management.
  • Bachelor's Degree (Marketing/Economics).
  • Leadership Skills, Focus of Learning and Development.
  • Strong analytical skills in regards to data and consumer studies.
  • Excellent communication skills.
  • Work experience with professional associations (pet clinics and veterinary) is an advantage.

About Colgate-Palmolive Company

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets, and our planet. Focused on Oral Care, Personal Care, Home Care, and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Pet Nutrition.

Our Commitment to Sustainability and Diversity, Equity & Inclusion

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources, and improving children's oral health. We are committed to ensuring our workforce represents the people and communities we serve, creating an environment where our people feel they belong, and providing support for leadership to impact the business in a meaningful way.

We are an Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable Accommodation

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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