Digital Advertising Strategist

About the Role:

Conference Manager is a leading event management platform in Denmark, aiming to conquer the European market. We need an experienced Digital Advertising Strategist to join our marketing team and drive growth through strategic digital advertising campaigns.

Your Responsibilities Will Include:

• Developing and executing paid media strategies across SEM and social channels to generate qualified leads for our B2B conference management platform.
• Managing campaign operations in collaboration with our ad agency, including bid management, budget allocation, A/B testing, and performance optimization.
• Crafting compelling ad experiences, creating and optimizing ad copy, visuals, and landing pages to improve conversion rates.
• Implementing advanced targeting strategies to reach event planners, conference organizers, and other key decision-makers.
• Tracking, analyzing, and reporting on campaign performance using tools like Piwik Pro, Google Analytics, Google Ads, LinkedIn Campaign Manager, and other platforms.
• Collaborating with the broader marketing team to ensure paid media campaigns align with content, product marketing, and overall go-to-market strategy.
• Staying current with digital advertising best practices, platform updates, and industry trends.
• Conducting regular competitive analysis of paid media landscapes in the event technology space.

The Ideal Candidate:

We're looking for a skilled campaign planner and strategist with a creative twist. In addition, our ideal candidate will have:

• A natural interest in campaign creation and optimization.
• Minimum 2-3 years of experience managing B2B SaaS paid media campaigns, particularly in Google Ads, LinkedIn, and Meta.
• A proven track record of generating qualified leads (MQLs) through digital advertising.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to derive insights from campaign data.
• Excellent communication skills and the ability to explain complex metrics to stakeholders.
• A Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• Experience with events, conferences, or similar industries is a plus.

Why Choose Conference Manager?

This is a huge opportunity to impact a growth-focused and innovative SaaS company reshaping the conference management industry in Europe. Besides that, you can expect:

• A company where marketing is not a service function to sales – but a revenue-driving commercial unit.
• The chance to become a key contributor of a growing specialized marketing team, targeting major European markets.
• A strong collaborative work environment with a team passionate about technology and events.
• A flat structure and a people-first leadership approach with ownership and self-leadership at the core.
• Regular team events and an inclusive company culture.
• Daily fuzzball table tournaments and cozy team walks in the woods.
• Personal development opportunities in a dedicated marketing team.
• Flexible work arrangements.