Digital Content Strategist

Job Description:

As a Digital Content Strategist at Bang & Olufsen, you will be responsible for developing and implementing an ecommerce content strategy that drives engagement and conversion across our digital channels. This involves collaborating with creative and product teams to plan and develop site content, style, and layouts.

Main Responsibilities:

• Develop and implement an ecommerce content strategy aligned with marketing and sales targets
• Collaborate with creative, product, and marketing teams to plan and develop site content, style, and layouts
• Create and publish engaging content for our .com site (pdp, plp, home etc.)
• Liaise with content writers and our SEO manager to ensure brand consistency and maximize performance
• Monitor analytics and user behavior, to identify trends and track KPIs, enabling data-driven improvements to enhance functionality, user flow, and conversion rates
• Develop an editorial, publishing calendar for our global site
• Stay up to date with developments and generate new ideas to draw our audience's attention
• Lead content related projects

Requirements:

• Minimum 5 years of experience working as a Content Manager in the B2C sector
• A passion for websites, with a creative mindset and a strong sense of design and user experience
• Familiarity with content management systems (CMS), experience working with Contentful is a plus
• Basic knowledge of Figma, HTML, CSS, and SEO best practices
• Ability to analyze data from Google Analytics, heat maps, and other tools to track performance and suggest improvements
• Proactive attitude and eager to take initiative and propose creative solutions
• Proficient project management skills and the ability to work collaboratively with cross-functional teams
• Excellent communication and presentation skills
• Extraordinary attention to detail
• Fluency in English (verbal and written) is mandatory