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Senior Brand Performance Director

1 week ago

Gladsaxe, Gladsaxe Municipality, Denmark Scandinavian Tobacco Group AS Full time

Key Responsibilities

  1. Developing and executing global brand strategies, including NPD pipeline and channel strategy.
  2. Translating portfolio and brand strategies into activation plans for building brands across channels.
  3. Driving brand communication toolkit development, product concepts, and packaging design.
  4. Developing, producing, and executing global brand campaigns for new launches, ensuring global relevance and local market buy-in.
  5. Ensuring consistent execution across all touchpoints by assuming responsibility for overall strategy and execution in the launch phase.
  6. Ensuring seamless alignment with global support functions and pilot markets.
  7. Consulting and supporting markets with brand building: 3-year plans, strategic initiatives, etc.
  8. Contributing significantly to the commercial performance of the category by linking business objectives with brand developments.
  9. Playing a key role in the category's P&L performance through strategic brand initiatives.

Requirements

  1. 5-10 years of experience in a strategic marketing role, globally or in a large market, ideally both.
  2. Strong capabilities in branding, campaign development, and project management.
  3. Experience in developing global toolkits and leading campaign execution through multiple touchpoints in an omnichannel environment.
  4. Accountability for brand performance.
  5. Strong commercial mindset and proven ability to contribute to category P&L performance.
  6. International and data-driven mindset.
  7. Proactive and growth-oriented individual who can transform ideas into action, embrace continuous learning, and confidently contribute innovative perspectives to drive positive change.
  8. Advanced degree in a relevant field and strong communication skills in English, both written and verbal.