Senior Programmatic Advertising Strategist

3 weeks ago


Copenhagen, Copenhagen, Denmark Better Collective Full time

Company Overview

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Better Collective is a leading sports betting media group that provides users with educational content, bookmaker information, and betting tips. Our mission is to make sports betting and gambling entertaining, transparent, and fair.

About the Role

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We are seeking a highly skilled and motivated Senior Programmatic Integration Specialist to drive our programmatic revenue growth in the esports sector.

Key Responsibilities

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  • Perform hands-on tasks related to various SSPs (Supply-Side Platforms) including setup, communication, and data analysis.
  • Manage and optimise placement IDs and ad tags to ensure proper ad delivery and revenue maximization.
  • Troubleshoot and resolve technical issues related to ad serving and integrations.
  • Collaborate with the development and product teams to implement and test new ad technologies and formats.

Revenue Optimization Strategies

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  • Develop and execute programmatic revenue strategies tailored to the esports vertical.
  • Monitor and analyze performance metrics to identify trends, opportunities, and areas for improvement.

Cross-Functional Collaboration

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  • Work closely with the sales, marketing, and product teams to align programmatic initiatives with overall business goals.
  • Provide insights and recommendations to the content and editorial teams to optimize ad placements and user experience.

Benefits

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We offer a competitive salary of approximately €60,000 per year, based on location, plus benefits, career growth opportunities, and a flexible working environment with a focus on work-life balance.

Requirements

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  • Bachelor's degree in Marketing, Business, Advertising, or a related field.
  • Proven experience in programmatic advertising with a focus on technical integration.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.


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