Senior Marketing Manager
2 days ago
The ZURU Toy Company is seeking a seasoned marketing professional to lead our local consumer marketing efforts in the Nordic and Benelux regions. As a Senior Marketing Manager, you will be responsible for developing and executing marketing plans that drive product sales and deliver impactful brand experiences.
We are looking for a talented individual with a strong background in marketing, preferably in the toy or consumer products industry. You should have experience in project management, digital marketing tactics, and planning & reporting. Additionally, you should be proficient in MS Office, Excel, and G Suite.
This role requires excellent communication skills, both written and verbal, as well as the ability to work effectively across different teams and departments. You should also be able to adapt to shifts in priorities and thrive in a fast-paced environment.
The ideal candidate will have a bachelor's degree in marketing, business, or a related field and 3-5 years of experience in consumer or brand marketing. They should also have advanced understanding of standard marketing techniques, including social media, digital, and influencer marketing.
Key Responsibilities:- Develop and execute local consumer marketing campaigns for all brands within the ZURU toys portfolio
- Collaborate with country managers to define investments and priorities
- Manage relationships with global marketing teams to develop local campaign assets
- Work with licensors to provide regular updates on marketing plans and identify potential partnerships
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