Senior CRM Marketing Expert

4 days ago


Copenhagen, Copenhagen, Denmark Lunar Denmark Full time
About the Role

We're seeking a Senior CRM Specialist to join our team at Lunar Denmark. In this role, you'll be responsible for developing and executing targeted CRM strategies that enhance user engagement, increase core product adoption, and drive long-term customer loyalty.

As a key member of our marketing team, you'll work closely with Product, Data, Marketing, and Commercial teams to align CRM initiatives with broader business goals and ensure personalized customer experiences.

Key Responsibilities:
  • Develop and execute multi-channel campaigns using Braze, such as email, push notifications, and in-app messaging.
  • Design and implement targeted CRM strategies tailored to retail banking customers.
  • Analyze campaign performance through data-driven insights, optimizing messaging, channels, and targeting to improve conversion rates.
Requirements:
  • Proven experience (4+ years) in CRM App Marketing, with a strong focus on product engagement.
  • Proven ability to engage stakeholders effectively at all levels, including peers and mid-level management.
  • Strong analytical skills with a knack for measuring campaign performance and making data-driven decisions to optimize results.

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