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Senior Product Manager

2 months ago


Copenhagen, Copenhagen, Denmark The LEGO Group Full time
Job Description

Drive the Agenda for Marketing Technology at The LEGO Group

We are seeking a Senior Product Manager to lead the Audience Relationship Management team, enabling The LEGO Group to create exciting data-led and audience-first experiences for LEGO enthusiasts globally.

Core Responsibilities
  • Develop and execute the product strategy and roadmap for the Audience Relationship Management team, focusing on audience-first marketing experiences that maximize the use of our customer data platform.
  • Collaborate with a multi-functional team to plan, prioritize, and govern audience data and usage, supporting our personalization strategy.
  • Lead the planning and development of customer data platform (CDP) priorities, working with global teams and local markets to ensure the product roadmap meets business needs.
  • Manage the product backlog, prioritizing initiatives, and presenting progress.
  • Establish and maintain a cross-functional network of partners, including product, marketing, and engineering teams.
  • Own, lead, and report on product objectives and key results.
What You'll Bring

We're looking for a great communicator who can clearly articulate problems and proposed solutions. A strong networker with excellent ability to manage partner and stakeholder relationships, excel at collaborating with other functions such as technology, marketing, and legal.

A hardworking self-starter, capable of handling activities autonomously, adeptly toggling between attending to detail and steering company strategy. Technically strong with a sound understanding of data and software engineering principles, confident in setting business objectives and budgets.

What's in it for You?
  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.