Senior Product Manager for Data-Driven Marketing

1 month ago

Copenhagen, Copenhagen, Denmark The LEGO Group Full time
About The LEGO Group

We are a global leader in the design, manufacture and marketing of high-quality toys, based on the world's favourite play system, comprising more than 400 unique physical toy themes and numerous digital gaming experiences.

Salary: $120,000 - $150,000 per yearJob DescriptionProduct Management for Audience Relationship Management

This role will sit in the newly established Marketing Product function, whose responsibility covers a wide variety of digital products across marketing planning, activation, and evaluation. As a Senior Product Manager, you will lead the product strategy and roadmap for the Audience Relationship Management team, enabling audience-first marketing experiences that maximise the use of our customer data platform.

  • Develop and maintain a deep understanding of business requirements and market trends to inform product decisions.
  • Work closely with cross-functional teams to plan, prioritise and govern audience data and usage, supporting our personalisation strategy.
  • Collaborate with global teams and local markets to ensure the product roadmap meets business needs.
Main Responsibilities
  • Manage the product backlog, prioritising initiatives, and presenting progress.
  • Establish and maintain a cross-functional network of partners, including product, marketing, and engineering teams.
  • Own, lead and report on product objectives and key results.
Key Skills and Qualifications
  • Solid track-record in marketing technology and strong understanding of broader advertising technology.
  • Understanding of and ideally experience working with customer data platforms.
  • Validated experience leading cross-functional teams and handling senior collaborators.
  • Excellent stakeholder management skills.
  • Shown experience leading engineering teams to design, deliver and optimise new products or features.
Benefits
  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

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