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Brand Ambassador Manager

2 weeks ago

Copenhagen, Copenhagen, Denmark BYD Europe Full time
About the Team:
We're a dynamic team at BYD Europe, driven by our mission to build a zero-emission future. As a Marketing Manager, you'll have the opportunity to join our efforts and make a meaningful impact. Your key responsibilities will include:

Key Objectives:
  • Develop a comprehensive Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
  • Plan and execute National Events, analyzing their effectiveness and informing future strategies.
  • Design and manage regional advertising/digital campaigns across local markets, in collaboration with appointed agencies.
  • Ensure dealer websites, signage, and marketing materials are up-to-date and compliant with BYD CI policy.
  • Steer the marketing budget, allocating funds to Retailers for marketing activities.
  • Monitor competitor activities (Product & financial benchmarks, monthly installments, new campaigns) and contribute valuable insights for the European Marketing Plan.
  • Work closely with the PR Manager to coordinate relations with press, media, agencies, digital influencers, and ensure brand visibility and product stories.
  • Actively engage and collaborate on any European event or activity as needed.