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Data-Driven Marketing Professional

2 weeks ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

PARETO SECURITIES AS is a rapidly growing company that values customer engagement and loyalty. We are seeking a Data-Driven Marketing Professional to develop and implement effective strategies to enhance customer experiences and drive loyalty.

About the Role

This exciting opportunity involves developing and implementing Liewood's DTC CRM strategy to maximize customer retention and lifetime value. You will also define and execute subscriber recruitment strategies to expand our newsletter and club membership.

Main Responsibilities
  1. CRM Strategy Development: Develop and implement a comprehensive DTC CRM strategy to drive customer engagement and loyalty.
  2. Email Marketing & Automation: Own the email marketing strategy, from planning to execution, to drive sales and customer engagement.
  3. Data Insights & Optimization: Monitor key CRM metrics, analyze customer behavior, and generate insights for continuous improvement.
  4. Requirements
  • 3+ years of experience in CRM, email marketing, or a related role, preferably in the lifestyle or retail industry.
  • Strong knowledge of CRM tools and email marketing platforms.
  • Excellent analytical skills with the ability to interpret customer data and optimize marketing strategies.