Growth Catalyst

5 days ago

Copenhagen, Copenhagen, Denmark Electricity Maps Full time

About us

We are Electricity Maps, a global data platform providing real-time and predictive electricity signals to help devices reduce costs and emissions.

Our free app is used by millions, powered by an extensive community. Our commercial API is used by the world's largest enterprises, including Google and Samsung.

We're seeking an experienced Growth Lead to drive revenue growth by enhancing our product positioning, messaging, and packaging. As a key member of our go-to-market organization, you'll work closely with the leadership team and account executives to build the marketing playbook and function from scratch.

About you:

  • You have at least 5 years of experience in product or growth marketing roles in high-growth B2B enterprise startups.
  • You excel at building customer empathy, enjoy building relationships, and proactively engage with customers to understand their needs and refine value propositions.
  • You have a strong technical intuition and curiosity to learn the product and understand our (technical) customers deeply.
  • You're an excellent storyteller, able to translate our technical product into compelling marketing messages with vision and ambition.
  • You have a hands-on mentality, defaulting into action, wanting to gather first learnings fast, and iterating on progress along the way.

Responsibilities:

  • Use competitive analysis and customer research to position, price, and package our product effectively for target audiences.
  • Craft compelling product narratives and messaging that position Electricity Maps as a thought leader in the industry.
  • Analyze market data, user behavior, and competitor trends to refine personas and segments, identifying new growth opportunities.

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