Digital Marketing Strategist
3 days ago
About Freetrailer Group A/S:
Freetrailer is a pioneer in the sharing economy in Scandinavia, serving over 1 million rentals annually. We offer self-service rental of trailers and e-bikes through more than 140 partners at over 1,200 locations across the region.
As an Online Growth Manager, you will use your creativity and understanding of online marketing to drive traffic and leads through paid advertising on platforms like Google Ads, Meta, and LinkedIn. Your responsibilities include developing strategies for organic growth through campaigns and referrals, executing and handling tasks at both operational and tactical levels.
- Key Responsibilities:
- Google Ads
- SEO, including Google Map listings, link-building, and ad editorials
- Email marketing, including push notifications and data management
- B2B lead generation on Meta/LinkedIn
- CRO (heatmaps, split tests on landing pages/emails)
- Booking engine/App user tracking
- Data automation for the website (e.g., automatic creation of new locations including the number of trailers)
About You:
- At least 3 years of experience in digital marketing. International focus is a plus.
- Strong track record in creating successful and creative online marketing campaigns.
- In-depth knowledge and experience with Google Ads, Email Marketing, B2B Lead Generation, SEO, and Conversion Rate Optimization.
- Tech-savvy with a strong understanding of advertising platforms and measurement tools such as Google Analytics, Excel, FB Business Manager, and AdWords.
- Passionate about data-driven decision-making.
- Experience in reporting and following up on key metrics.
- Ability to execute and handle tasks both operationally and tactically.
- Fluent in Danish, Swedish, or Norwegian and able to communicate in English.
What We Offer:
- Opportunity to shape and drive Freetrailer's digital growth strategies.
- An innovative work environment focused on results.
- Personal and professional development in a growing company.
- An open and supportive culture with social events and team activities.
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