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Architectural Product Marketing Manager Lead

3 weeks ago

Århus, Århus Kommune, Denmark SGM Lighting Full time
Job Description

We are seeking a dynamic and experienced Product Marketing Manager to join our team at SGM Lighting. This role is crucial in defining and driving product development for our architectural product line, reporting directly to the CEO.

About the Role
  • Develop and execute product roadmaps aligned with company strategy and market demand.
  • Oversee the full product lifecycle from concept to retirement, including pricing strategy and release schedules.
  • Create product positioning that differentiates SGM Lighting from competitors.
Key Responsibilities
  • Conduct research on market trends, the competitive landscape, and customers' needs to inform strategic decisions.
  • Leverage research insights to drive product innovation and refine offerings.
  • Lead cross-functional teams in creating and executing NPI strategies for product launches and updates.
  • Collaborate with the marketing team to develop sales materials and product documentation.