Architectural Product Marketing Manager

5 days ago


Århus, Århus Kommune, Denmark SGM Lighting Full time

We are looking for a dynamic and experienced Product Marketing Manager to define and drive product development for our architectural product line. Reporting directly to the CEO, this role is key to creating the organization's product strategy and lifecycle management.

The ideal candidate will have a proven track record in developing architectural products and a deep understanding of architectural lighting, customer needs, and industry trends. You'll collaborate closely with engineering, technical product management, sales, and marketing teams to create strategies that build product awareness, engagement, and growth.

We are an innovative lighting manufacturer, creating products in both architectural fixed installations such as buildings, bridges, and experiential spaces, as well as entertainment applications like concerts and events. These markets, while related, require distinct approaches to development and marketing to succeed. A creative, open-minded perspective is essential.

Responsibilities:

Product Strategy and Lifecycle Management

  1. Develop and execute product roadmaps aligned with company strategy and market demand.
  2. Oversee the full product lifecycle from concept to retirement, including pricing strategy and release schedules.
  3. Create product positioning that differentiates SGM Lighting from competitors.

Market Research, Competitive Analysis, and Customer Insights

  1. Conduct research on market trends, the competitive landscape, and customers' needs to inform strategic decisions.
  2. Leverage research insights to drive product innovation and refine offerings.

New Product Introduction (NPI) Planning

  1. Lead cross-functional teams in creating and executing NPI strategies for product launches and updates.
  2. Coordinate efforts across departments for smooth and successful execution.

Marketing Content and Collateral Creation

  1. Collaborate with the marketing team to develop sales materials and product documentation.
  2. Collaborate on creating engaging content for digital campaigns, social media, and promotional channels.
  3. Ensure consistent communication of product value across all customer engagement points.
  4. Work closely with the sales team to develop sales tools, training, and resources to enhance product knowledge and selling efficiency.
Requirements:
  1. A proven track experience in developing an architectural product line and 5+ years of experience in the architectural lighting industry.
  2. Strong technical knowledge of lighting.
  3. In-depth understanding of the architectural lighting market, including lighting design and customer needs.
  4. Excellent project management skills, capable of handling multiple projects and meeting deadlines.
  5. Strong communication skills, with the ability to effectively convey product concepts to engineering teams.
  6. Strong analytical skills, with the ability to use market data to make informed decisions.
  7. Familiarity with project management tools, analytics platforms, and MS Office.

About SGM:

Founded in 1975 and reinvented in 2009, SGM continues to push the boundaries of the professional lighting industry. Through research, dedication, and innovative thinking, we created the world's first all-weather moving heads, compact LED washes for façade illumination, and a revolutionary approach to color mixing. Today, SGM luminaires are known not only for their performance and low maintenance but also for their distinct design and reliability.

Business located at Sommervej 23, 8210 Aarhus V, Denmark

Full-time

Application:

We look forward to receiving your application and CV in Danish or English at Please write the position for which you are applying. Applications are processed on an ongoing basis, as we want to fill the positions as soon as possible. Some processing time must be expected, but all applicants will receive a reply.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Appliances, Electrical, and Electronics Manufacturing

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