Brand Advocate and Community Builder

4 days ago

Copenhagen, Copenhagen, Denmark Avature Full time

L'Oréal, the world's #1 beauty company, is seeking a highly skilled Social Brand Manager to join its Professional Product Division (PPD) in Copenhagen. This role offers great responsibility from the start, challenges, and opportunities for growth.

About the Role

This position involves maximizing advocated media for L'Oréal brands such as REDKEN, MATRIX, and BIOLAGE/American Brands in PPD. The ideal candidate will be responsible for fostering a deeper connection between the brand, Nordic consumers, and the professional community.

Key Responsibilities:

  • Develop, Implement, and Execute Advocacy Strategy: Develop and execute the advocacy and influence strategy and tone of voice - B2C and B2B - to support the brand's business priorities.
  • Manage Advocated Media Budget: Manage budget aligned with the brand team.
  • Build Relationships with Advocates: Build direct relationships with advocates (consumer influencers and business advocates) or indirect through agencies.
  • Manage Stakeholder Relations: Manage stakeholder relation within the division (digital team + SBM from other brands) as well as the group CDMO team and the A&I community.
  • Strategize and Roll-out Plan around Brand Cause(s): Strategize and roll-out plan around brand cause(s).
  • Collaborate with Full Advocacy/Digital Tribe: Build strong collaboration and workflows with full advocacy/digital tribe incl. Paid Media Manager to leverage advocacy and influencer content in media.
  • Analyze Media Performance: Analyze the boosted media performance and carry out social listening, giving recommendations to management and feeding social trends to the team.
  • Owning Measurement Tools: Own influencer and advocacy measurement tools, Traackr & PowerBi, consolidating and tracking performance across the division and translating into action plan.
  • Content Gatekeeper: Be the content gatekeeper of the brand to ensure consistent tone of voice of the brand across all platforms and usage of study insights.
  • Nordic Calendar of Engagement: Co-develop a strong Nordic calendar of engagement and loyalty activations (events, product seedings...) aiming at generating User Generated Content.
  • Keep Track of Latest Updates: Keep track of the latest updates on all social platforms, news, trends and share ongoing insights with the advocacy tribe.
  • Share Best Practices: Build and share ongoingly your advocacy best practices with your local and international teams.
  • Collaborate on Digital Strategies: Work in collaboration on the frame and execution of digital strategies with the Head of Digital and the Division Advocacy Lead.
Requirements

The ideal candidate should have:

  • +2 years of relevant work experience (advocacy, PR, influencer marketing, social media, digital).
  • Expertise in Analyzing Performance: Expert in analyzing performance, digital KPI's, developing insights to consistently optimize strategies & improve performance.
  • Strong Competencies Across Core Focus Areas: Strong competencies across core focus areas Advocacy & Influence, Communications, Social Media Marketing, Digital Media.
  • Interpersonal and Presentation Skills: Strong interpersonal and presentation skills.
  • Written and Verbal Communication Skills: Strong written and verbal communication skills.
  • Collaboration Skills: Strong collaboration skills and able to interact and spar with stakeholders across the organization.
  • Proactive, Results Driven and Passionate: You are proactive, results driven and passionate about your job and drive your projects from start to finish.
  • Hands-on Approach: You have a hands-on approach and a drive that enables you to get things done.
  • Fluency in English: You are fluent in English and preferably in one of the Nordic languages.
What We Offer

We offer:

  • Great Level of Responsibility: Great level of responsibility from the very start.
  • Challenges and Opportunities: Challenges and opportunities including an individual career plan.
  • Coaching Leadership: Coaching leadership.
  • Extensive Training Catalogue: An extensive catalogue of trainings and e-learnings.
  • Competitive Personnel Benefits: Competitive personnel benefits.
  • Modern Offices: Modern offices.
  • Dynamic International Working Environment: A dynamic and international working environment with engaged and skilled colleagues.
About Us

L'Oréal is committed to diversity and inclusion, believing it fosters creativity and accelerates innovation. Our products meet the needs of every form of beauty in every culture, making our team members as diverse and inclusive as the world itself.

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