Senior Content Marketing Strategist
5 days ago
Job Overview
We are seeking a Senior Content Marketing Strategist to drive global marketing and sales efforts by developing a rich pipeline of content. As a customer marketer, you will own the pipeline of reference customers, those relationships, and the content that comes from it.
Key Responsibilities
- Work closely with the Industry Content Marketing team, Product Marketing team, Growth Marketing, Customer Success, as well as other business units to develop the content strategy for integrated growth marketing campaigns.
- Craft a rich, continuous pipeline of compelling content in support of overall go-to-market strategy and plans that will generate leads and drive conversions, and will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, ebooks, webinars, videos, blog posts, emails, etc.
- Lead and manage content creation for integrated Marketing programs. Write your own content on an everyday basis, and own its performance. Optimize based on data.
- Own the pipeline of customer references and those relationships. Create customer story content that supports growth marketing campaign goals.
- Develop and publish web content via a CMS. Translate complex technical topics into simple, high-impact concepts for a diverse group of primarily industry professionals user personas.
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