Digital Project Manager for Marketing Automation Initiatives
2 weeks ago
We are seeking a highly skilled Digital Project Manager to join our Activation and Omnichannel team in Global Marketing. As a Digital Project Manager, you will be responsible for project managing our marketing automation projects across internal stakeholders and external collaborations. You will be the point of contact for our local colleagues for Marketing Automation activities.
The ideal candidate will have 3-5 years of work experience as a project manager, either within marketing automation or digital marketing. You will have expertise in marketing automation and understand the customer lifecycle, using data, channels, and personalized communication to enhance customer experience.
Key Responsibilities- Developing marketing automation projects supporting our business goals, e.g. commercial reach roll-out, implementation of new channels and platform integrations.
- Designing, planning and ensuring the implementation of digital initiatives such as retention programs, product launch activation in 1:1 channels as well as digital sales initiatives.
- Designing engaging customer lifecycle flows and trigger communication together with relevant business units and ensure coherency in the direct customer communication across digital and personal channels.
- Implementing marketing consent activities and ensuring legal alignments across markets.
- Creating and continuously following up on the planning for the Marketing Automation Team to ensure resource optimization and high-quality deliverables.
- Stakeholder management of and cooperation with supporting teams in the organization, ensuring that activities are also aligned locally.
- Performance reporting on activities and KPI's as well as preparing presentations to stakeholders and management.
- An attractive healthcare package to keep you fit and well.
- Breakfast every day, and a delicious and healthy lunch cooked by our private chefs.
- Good work/life balance e.g., work from home policy for up to 2 days per week.
- Amazing location – our office is located in the heart of Copenhagen, right next to Kongens Nytorv.
- A joint purpose: to enable dentists to provide superior patient care to every patient, every time.
3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we're creating award-winning scanning and CAD/CAM solutions to change dentistry together Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.
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