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Marketing Director

1 week ago

Copenhagen, Copenhagen, Denmark The HubDanske Bank Full time

In this exciting role as Head of Demand Generation, you will be responsible for developing and executing a comprehensive demand generation strategy that drives lead generation, customer acquisition, and revenue growth for Pleo.

The successful candidate will have a minimum of 8 years of experience in SaaS B2B marketing roles, with a focus on digital demand generation, including paid social, content syndication, ABM, lead generation, scoring, nurture, and email marketing, as well as webinar programs.

About the Job
  • Develop and execute comprehensive demand generation strategies to drive lead generation, customer acquisition, and revenue growth
  • Manage lead generation programs, including lead capture, scoring, and nurturing, to maximize lead quality and conversion rates
  • Work closely with the sales and marketing teams to develop integrated marketing and sales campaigns and align efforts to achieve business objectives

You will be working in a dynamic and fast-paced environment with a team of over 850 people from diverse backgrounds who share a passion for innovation and making a difference. The ideal candidate will have excellent communication and presentation skills, with the ability to motivate and lead a team of marketers.

About Pleo

Pleo is a leading spend management solution that helps businesses manage their finances more efficiently. We believe in championing our customers and succeeding as a team.