Data Insights Manager
2 months ago
We are looking for a skilled Data Insights Manager to join our Creative & Strategy Effectiveness team at the LEGO Group.
About the RoleThis is an exciting opportunity to drive data-driven decision making in our marketing and creative processes. As a Data Insights Manager, you will work closely with brand and communication strategists, creative leads, and other stakeholders to analyze global marketing campaign creative and strategy performance across various channels.
You will be responsible for monitoring campaign creative work from inception to end-of-cycle, identifying areas for improvement, and providing actionable insights to inform advertising strategy and creative process.
Key Responsibilities- Analyze global marketing campaign creative and strategy performance across digital and offline channels.
- Work closely with brand and communication strategists and creative leads to identify opportunities to improve creativity and effectiveness of global marketing communication.
- Monitor campaign creative work from beginning to end-of-cycle to track performance.
- Share results with a wide range of partners to inform advertising strategy and creative process.
To succeed in this role, you will need:
- Relevant 5+ years' work experience in data analytics, information architecture, data engineering, and/or data visualization.
- Strong presentation skills and ability to perform insightful data visualization in Power BI, Tableau, Excel, or other tools.
- Good knowledge and experience with APIs, MySQL, R, or Python.
- Digital analytics tool experience (e.g., Adobe Analytics, Google Analytics, SEO tools).
- Sound understanding of data modeling and ability to work with domain-level experts.
- Ability to manage projects and prioritize tasks in a global work environment with a hybrid work model.
The LEGO Group offers a competitive salary range of €65,000 - €85,000 per year, depending on location and experience. Additionally, you can expect:
- Family Care Leave: Enhanced paid leave options for important times.
- Insurances: Life and disability insurance for peace of mind.
- Wellbeing: Resources and benefits to nurture physical and mental wellbeing.
- Colleague Discount: Generous discount on LEGO products.
- Bonus: Reward scheme based on individual and team performance.
At the LEGO Group, we strive to create a diverse, dynamic, and inclusive culture where everyone feels safe, valued, and belongs.
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