Data Driven Membership Expert
3 days ago
Company Overview
The LEGO Group is a global leader in the toy industry, committed to inspiring children's creativity through innovative play products.
Salary and Benefits
We offer an estimated annual salary of 120,000 USD for this position, based on location in Copenhagen or Billund, Denmark. The company also provides a range of benefits, including family care leave, insurances, wellbeing initiatives, colleague discount, bonus scheme, and hybrid work policy.
Job Description
This exciting role as a Data Driven Membership Expert will be part of the newly established Membership & Personalisation team within LEGO Market & Channels Global Marketing.
Core Responsibilities
- Support the creation of data-driven membership segmentation models by analyzing member data to identify new segments, phases, and lifecycles based on observed behavior.
- Contribute to the development of a common membership segmentation approach and framework in partnership with Product Marketing Development (PMD), LEGO Retail, and Global Insights.
- Deliver actionable recommendations to campaign teams to increase relevancy and commercial impact using segmentation and lifecycle solutions.
- Conduct regular segment and lifecycle movement analyses to uncover new insights and opportunities in collaboration with CRM Proposition, CRM Hub, and Membership Acquisition & Market Activation teams.
- Optimize existing segmentation models, improve methodologies, and leverage new sources of 1st party data.
- Develop data-driven Member Lifetime Value to inform commercial decisions and maximize long-term value.
- Support the creation of data-driven Member Lifecycle phases to inform acquisition strategies, improve Member Lifetime value, and reduce churn.
- Drive agile working practices to ensure quality, flexibility, and speed in addressing business questions.
Requirements and Qualifications
- A minimum of 3 years' experience in a segmentation and analytics environment, with expertise in SQL, advanced Microsoft Excel, R, Python, Adobe Analytics, Tableau, or PowerBI.
- Strong structured problem-solving and communication skills.
- Experience driving commercial and strategic value through segmentation and lifecycle solutions.
- Able to communicate complex results clearly and concisely to stakeholders.
- Working knowledge of personalization and loyalty programs.
- An enthusiastic, positive approach, determination to overcome obstacles, and can-do attitude.
- Open, collaborative communication style with experience working across cultures and time zones.
Bonus Scheme and Benefits
- An estimated annual salary of 120,000 USD.
- Enhanced paid leave options.
- Life and disability insurance.
- Nutrition, exercise, mindfulness, mental health resources, and community building activities.
- Generous colleague discount.
- Bonus scheme based on company performance.
- Hybrid work policy with an average of 3 days per week in the office.
About Us
The LEGO Group values diversity, inclusivity, and equal employment opportunity. We strive to create a dynamic culture where everyone feels safe, valued, and belongs. Children are our role models; their curiosity, creativity, and imagination inspire everything we do.
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