Digital Marketing Specialist
1 month ago
We are seeking a skilled Digital Marketing Specialist to join our team at Planday. As a key member of our marketing team, you will be responsible for developing and executing comprehensive social media marketing strategies to enhance Planday's global brand awareness and engagement.
About UsPlanday is a leading digital solution that simplifies everyday scheduling and workforce management by making it easier for businesses and shift workers around the world to communicate, collaborate, and get work done. Our platform provides a best-in-class digital platform that is easy to use, accurate, secure, and compliant with local needs and standards.
Key Responsibilities:- Plan, execute and continuously optimise Planday's social media strategy, aligning it closely with our overall business objectives.
- Own the social media content calendar, ensuring alignment with broader marketing initiatives and stakeholders across the organisation.
- Enhance community engagement across all social media channels, ensuring consistent tone of voice and brand messaging.
- Lead the creation of social media content in collaboration with our internal marketing team and agencies.
- Develop social media guidelines and develop a plan to support employee brand advocacy and engagement.
- Conduct thorough KPI tracking and analysis, leveraging insights to inform strategic decision-making and refine tactics for enhanced performance and engagement.
- Conduct market analyses to identify learnings and best practices.
- A strong knowledge and passion for all things social media.
- Strong writing skills and an eye for the details.
- A collaborative team-player.
- A creative mindset with the ability to work independently and identify opportunities.
- Fluency in English - other languages are considered a plus.
- Ideally an educational background in e.g., Marketing and a high interest in SaaS / B2B.
- Annual salary: 55,000 USD.
- Benefits like pension, health insurance, inclusive support for new parents and generous vacation.
- On top of your annual base salary, you are offered to be part of an Employee Share Plan.
- Growth and progression opportunities – we want you to grow with us.
- Flexible remote work.
- Strong social culture with lots of team and company activities.
- Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe.
- Healthy work-life balance and autonomous approach to work. We trust in you and your abilities.
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