Digital Marketing Strategist: Channel Optimization
2 weeks ago
At Precis Digital, we are looking for a skilled Digital Marketing Strategist to lead our media buying and analytics efforts.
- Develop and execute tactical and operational management of digital marketing channels, ensuring seamless campaign execution and performance analysis.
- Direct advanced testing and optimization initiatives within the channel, applying deep expertise to enhance campaign effectiveness and meet client KPIs.
- Conduct in-depth channel analysis and audits to identify opportunities for improving brand visibility and performance metrics.
- Advocate for and integrate innovative tools and technologies to enhance operational efficiency and improve campaign results.
- Provide clients with concise, actionable recommendations based on data-driven insights, guiding strategic decisions.
- Collaborate with relevant platform representatives and internal colleagues to stay ahead of emerging features and best practices, applying these learnings to drive client success.
- Promote a collaborative environment, leading by example in integrating channel-specific insights with cross-functional team efforts to enhance the overall client experience and success.
- Facilitate knowledge sharing & mentor junior specialists, providing guidance on channel-specific tactics and fostering an environment of continuous learning.
We are looking for a professional with 4+ years of experience in the digital marketing ecosystem, comprehensive hands-on experience and technical knowledge in at least one key marketing channel (paid social, search or programmatic), and extensive understanding of others and how they integrate with the overall marketing strategies.
- Ability to analyze and interpret data across both marketing & analytics platforms (e.g. GA4) and use insights to drive continuous optimization and achieve better outcomes.
- Familiarity with data visualization tools (e.g. Looker Studio) and ability to present insights in an engaging and understandable manner.
- Proficiency in crafting and applying effective testing tactics to discover innovative solutions and boost campaign effectiveness.
- Proficient in communicating complex ideas clearly in presentations and collaborative discussions.
- Strong mentoring skills, with a focus on sharing knowledge and fostering a learning environment within the team.
At Precis Digital, we offer a collaborative environment, opportunities for growth and development, and a competitive compensation package.
We value diversity, equity, and inclusion and are committed to creating a workplace where everyone feels welcome and valued.
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