Performance Marketing Lead

About All Gravy
The next generation of employees are used to apps like Instagram, TikTok and ChatGPT in their personal life - but when they go to work at a restaurant chain or retail store, they're met with software created before they were born.

All Gravy is transforming this industry through AI-powered tech, we modernize the tools for frontline employees and tranform the experience into one that is engaging and motivating; making their lives easier - through better comms, engaging training, and smooth daily operations.

We've grown 3x over the last year and are looking to accelerate further. We already work with some of the most exciting brands in the Nordics and the UK (Pizza Pilgrims, Honest Burgers, Gail's, Ottolenghi, Dishoom, Q8, 7-Eleven) and are closing new industry-leaders every month.

We're backed by some of Europe's leading investors (Moonfire, Scale Capital, Nordic Makers) and Angels (Bradley Horowitz (GP, Wisdom Ventures), Terese Hougaard (Partner, Atomico), Phil Chambers (Founder, Peakon). Plus, we recently got named as one of Europe's top 50 most promising seed-stage start-ups by Creandum.

The Role: Performance Marketing Lead
We've cracked paid ads and are looking to scale this track aggressively. So, if you've managed large budgets for paid channels,
primarily Meta
, had success with lead generation for a B2B product, and you're excited about scaling that motion for one of the hottest scaleups in Europe, apply now

Performance marketing is expected to deliver a significant part of the revenue goal for 2026, and we're looking to do that through Meta ads primarily. Your job is to
build out our library of winning creative concepts
, run the creative process around making new ads, and manage the performance of our campaigns and ads on a weekly basis.

We've had success with a simple setup for our campaigns, running few ads at a time, and not touching the setup too often. Biggest impact on performance has been bold creatives, made outside in the context of where our product is used (in restaurants, on the street, at events, etc).

The role is more
on the creative and producing side of performance marketing
than dedicated media buying. It's the ideation, development and production of ads that will account for the majority of your task, and then analysing performance, finding winning concepts, and iterating on them.

You'll report directly to our Marketing Director, who's been running this track up until now, but now you'll own paid acquisition end-to-end. No team to manage from day one - this is a hands-on role where you're the one inside the ad accounts, making the ads, building the system. But when we hit our goals, you'll be the person we build the performance team around.

We're doubling down on Meta as our main growth engine, but you'll also shape how we use other channels over time - LinkedIn Ads, YouTube ads, landing page creation, and whatever else makes sense to hit targets. You don't have to be a hardcore number cruncher, but you should
be comfortable living in our CRM (Hubspot), ensuring business impact, and making decisions based on graphs and numbers.
You'll Know You're Winning When

• Qualified leads from paid are growing month over month
• Our cost per lead is stable or improving as we scale spend
• Sales feels the difference in pipeline quality and volume
• We have a repeatable library of winning ad concepts that keep working

This is a
full-time role based in Copenhagen
with a hybrid setup, where work-from-home is totally fine when needed, but we prefer to see you in the office. We work in English day-to-day, and yours has to be at a high professional level, spoken and written.

Salary is competitive with warrant options on the table for the right profile.

Why Join Now
Foundational role:
Play a key role in shaping the future of marketing at All Gravy

Growth opportunity:
Grow into Head or Director or Performance Marketing over time.

Momentum:
Fast-growing company with strong backing and customer traction

Mission-driven:
Make work-life better for 80% of the global workforce.

Culture:
Low-ego, high-trust team with a focus on clarity, ownership, and speed.