Social Media Manager

Do you have the creative vision to shape how a global kidswear brand house tells its story online? Can you lead the creative process behind authentic, engaging content that reflects the distinct voices within NAME IT's family of brands?

Then you may be the one we are looking for to elevate our social media presence across platforms.

YOUR TEAM
At NAME IT, we create fashion that kids love – and we're just as passionate about creating stories that feel real, relevant, and inspiring. You'll join our Marketing department at our headquarters in Brande, where creativity, curiosity, and collaboration drive everything we do.
As Social Media Manager, you'll lead a small team of talented specialists dedicated to strengthening our social media presence. You'll play a central role in shaping how we tell the story of the NAME IT brand house across NAME IT, Lil' Atelier, and LMTD – ensuring each brand's identity is expressed consistently yet distinctly across channels.
Together, you'll develop and deliver content that captures our brand spirit and supports our commercial ambitions across retail, wholesale, and online. You'll collaborate closely with colleagues within creative content, performance marketing, and campaign development to bring our stories to life.

YOUR ROLE
In this role, you'll be responsible for the overall direction and performance of our social media activities. You'll guide your team and partners through the creative process – ensuring that what we publish reflects our identity, drives engagement, and contributes to business results.

Your main responsibilities include:

• Developing and executing our social media strategy.
• Leading the creative process for campaigns and content – from concept to delivery.
• Ensuring a strong, consistent brand presence across platforms.
• Evaluating brand insights and audience behaviour to ensure our storytelling stays relevant and engaging across markets and age groups.
• Turning insights, trends, and new developments in marketing, social commerce, and digital performance into action.
• Evaluating results and transforming data into actionable learnings.
• Collaborating with marketing teams across Europe and with BESTSELLER's central Performance Marketing team to align and share best practices.

THIS IS WHAT AWAITS YOU
A role where creativity, teamwork, and initiative go hand in hand. You'll join a dedicated group of passionate specialists who share ideas openly and take pride in creating meaningful results together. You can look forward to: 

• A key position with influence across our social media presence and brands.
• A collaborative culture built on trust, curiosity, and shared ambitions.
• Freedom to explore ideas, follow trends, and keep our approach fresh and relevant.
• The chance to grow as a leader in a creative environment that values initiative and responsibility.

YOUR PROFILE 
We're looking for a proactive, curious professional with a creative and commercial mindset. Someone who can connect strategy with storytelling and turn ideas into meaningful results. You bring a solid background in social media management and brand communication – and a sharp eye for what drives engagement and results in today's digital landscape.

More specifically, we're hoping you bring:

• 5+ years of experience in a similar role within fashion, lifestyle, or a creative agency.
• Proven experience developing and executing social media strategies.
• Strong understanding of content performance, social commerce, and digital trends.
• A passion for creative storytelling and authentic brand expression.
• Experience leading or guiding a small team or creative partners.
• Excellent communication skills in English.

WE LOOK FORWARD TO HEARING FROM YOU
If you have any questions, you are welcome to contact Head of E-commerce & Marketing, Matilde Louise Damsgaard, at Otherwise please send your application and CV as soon as possible and no later than 31 December 2025. We evaluate candidates on an ongoing basis and reserve the right to take down the ad, when we find the right candidate.

LOCATION: Brande, Denmark

ABOUT NAME IT  

For more than 30 years, NAME IT has been encouraged by children's straightforwardness and energy. We see the world through the eyes of children and our creativity is rooted in their loving and free spirit. 

At NAME IT we design clothes which allow children to express their own personality. We are proud to have a selection that features a full range of kids clothing from underwear to outerwear, always with a particular focus on our core products; jeans and outerwear. In every piece of clothing, functionality, safety, quality and responsibility are our main priorities. Brands within NAME IT: NAME IT, LMTD and Lil' Atelier. NAME IT is part of the worldwide fashion company BESTSELLER. Visit or