Marketing Specialist

IMI plc

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world – creating lasting impact for everyone.

We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.

Our partnership approach breaks through problems and reduces complexity. We don't invent in isolation – we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.

Role Overview:

IMI's Climate Control sector is looking for a Marketing Specialist to support our businesses in Denmark & Norway. This role involves developing and executing localised marketing plans to drive business growth, utilising a mix of online and offline tactics such as content adaptation, website management, social media, paid advertising, PR, trade marketing, and e-shop management. 
The role reports to the Global Marketing Activation Manager, with a dotted line to the Heads of Sales for Denmark & Norway.
IMI's Climate Control sector is dedicated to working with its customers to deliver indoor climate solutions. Together, we focus on maximising energy efficiency and control for residential, commercial, and industrial buildings. Our products and system knowledge can be applied to heating, cooling, and domestic hot water applications.

Work Environment:

This role follows a hybrid work schedule, requiring in-office presence three days per week at our Ballerup, Denmark location. Quarterly travel to our sales office in Ski, Norway is required, with travel expenses covered.

Key Responsibilities:

 - Manage and update the Denmark & Norway websites with relevant content, oversee local social media channels, and create engaging content. Lead digital ad placements, conduct SEO/SEA keyword research, and analyze performance. 
 - Implement localized marketing automation journeys in Pardot, own the preparation and distribution of quarterly customer newsletters, track key KPIs
 - Own the country marketing plan: development, execution, progress follow-up, and reporting.
 - Manage and track marketing budget and report on impact vs. spend.
 - Organize customer events, trainings, webinars, and local exhibitions while fostering strong relationships with key customers to develop joint marketing plans.
 - Drive wholesaler communication and trade media initiatives, develop eCommerce marketing strategies with wholesaler eShops, and enhance brand awareness. 
 - Support the local sales team by driving lead generation and customer education efforts. 
 - Lead the local implementation of the new Pardot marketing automation platform.
 - Drive wholesaler communication and trade media initiatives.Summarize and analyze wholesaler campaign performance.
 - Develop joint marketing initiatives with key customers to strengthen relationships.
 - Create and maintain local marketing materials (brochures, flyers, etc.).
 - Manage and update the Denmark & Norway websites with relevant content, oversee local social media channels, and create engaging content. 
 - Lead digital ad placements, conduct SEO/SEA keyword research, and analyze performance. 
 - Implement localized marketing automation journeys in Pardot, own the preparation and distribution of quarterly customer newsletters, track key KPIs
 - Own the country marketing plan: development, execution, progress follow-up, and reporting.
 - Manage and track marketing budget and report on impact vs. spend.
 - Organize customer events, trainings, webinars, and local exhibitions while fostering strong relationships with key customers to develop joint marketing plans.
 - Drive wholesaler communication and trade media initiatives, develop eCommerce marketing strategies with wholesaler eShops, and enhance brand awareness. 
 - Support the local sales team by driving lead generation and customer education efforts. 
 - Lead the local implementation of the new Pardot marketing automation platform.
 - Drive wholesaler communication and trade media initiatives.Summarize and analyze wholesaler campaign performance.
 - Develop joint marketing initiatives with key customers to strengthen relationships.
 - Create and maintain local marketing materials (brochures, flyers, etc.).

Critical Competencies for Success:

Bachelor's or Master's degree in Digital Marketing, Communications, or a related field.

Minimum 3 years in digital marketing a/o communications, within an international company.

Strong consultative marketing approach to collaborate effectively with sales teams and channel partners (wholesalers). 

Proven experience in trade marketing and eCommerce. 

Excellent written and verbal communication skills. Fluent in Danish or Norwegian (native) with a strong command of English (B2 level or higher).

Experience with Pardot and Salesforce is highly preferred.

Willingness to travel to sales sites for customer visits and events as needed.

Personal Skills & Requirements

Self-driven, proactive, and structured with a strong ability to take ownership and execute independently.

 A collaborative team player with strong interpersonal skills and a keen ability to adapt to diverse cultural nuances.

Curious about the local business context and committed to aligning marketing efforts with commercial goals.

Capable of managing multiple stakeholders and navigating between global and local priorities.

What We Offer:

• Flexible working hours
• Remote work – two days per week
• 25 days of holiday leave entitlement + 5 feriefridage
• Pension insurance, meal allowance, gym allowance
• Employee Assistance Program

Health & Safety

The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position.  Reasonable accommodations may be made for individuals with disabilities.  Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.  

Health, Safety, and Environmental Duties – At IMI, we are all personally committed to protecting our people, minimising our impact on the environment, the communities we operate in and our company. All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment. Every employee is expected to follow all HSE operating procedures and to challenge any observed behaviours or unsafe acts.

Code of Ethics

IMI requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees, and the authorities. In accordance with the IMI Way: Our Code of Responsible Business.

IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.