Snr. Manager Brand Strategist, Our LEGO Agency

Help us shape the strategy behind some of the LEGO Group's biggest campaigns.

The LEGO Agency Strategy team is on the lookout for a creative thinker, cultural explorer, and storytelling problem-solver to lead strategy for some of our biggest campaigns.

This is not your average strategy role. You'll be dreaming up big ideas, connecting the dots between data and delight and helping bring to life campaigns that are as meaningful as it is creatively magical and commercially successful.

Core responsibilities

Define the why: Design the overarching strategies grounded in insights, inspired by culture and built for impact.

Turn strategy into sparks: Translate business and marketing strategy into inspiring creative direction that fuels FAME-driving ideas and helps bring more LEGO Building to the world in unexpected ways.

Be the glue: Build strong, collaborative relationships across the LEGO Agency (OLA), marketing teams, external partners, global entities and media partners, creating a shared vision that everyone can rally around.

Wear many strategy hats: From brand narrative creation and audience definition to creative brief writing, campaign architecture and communication strategy, your thinking will guide the work every step of the way.

Inspire the work: Facilitate creative workshops, uncover unexpected insights, and always look for new ways to make the work bolder, smarter and more playful.

Connect the dots: Partner with comms, social and shopper strategists to ensure a unified approach and bring in the right brains at the right time.

Think outside of the LEGO Brick: Bring fresh, outside-in perspectives that challenge the norm and elevate our thinking. Surprise us with what we didn't know we needed.

Requirements:

You bring 7+ years of strategic experience at a creative, brand, or digital agency and you've worked with global brands on big, culture-shaping campaigns.

You've helped build brand platforms and launched enduring creative ideas , not just one-offs.

You're tuned into pop culture , wider culture and digital trends and human behaviours and you know how to turn that into meaningful strategy.

You're a storyteller who can turn insight into inspiration, data into direction, and briefs into bold ideas.

You love building playful, collaborative spaces for creative thinking, workshops, brainstorms, co-creation sessions.

You can simplify complexity and bring clarity to chaos.

You're not afraid to challenge senior stakeholders when it means making the work stronger and you do it with confidence and care.

You don't wait for the brief; you see opportunities everywhere .

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.