pr and external communications manager

City: Kastrup

Job Function: Information & Communications

At SAS, we are on a journey to redefine the future of aviation. As our Communications Associate, you will play a key role in shaping and sharing our story externally. You will help develop and execute communication strategies, create compelling content across multiple channels, and support media and public relations efforts that strengthen SAS' voice and brand. Collaboration across departments is a key part of this role, ensuring all communication is aligned and impactful.

Strategy and planning:

Support the development and implementation of communication plans that align with SAS' goals and strategic priorities.

Content creation:

Draft, edit, and publish a wide range of materials, including press releases, web, social media posts, and other external communications.

Digital presence:

Create thought-leadership content and carry SAS' commercial messages through corporate communication channels, ensuring consistent and impactful engagement with target audiences. Support this by producing engaging content for SAS' digital platforms, with a particular focus on social media.

Media and public relations:

Build and maintain strong relationships with media outlets (in Sweden in particular), and content creators globally, distribute press materials, monitor coverage, and assist in proactive media outreach.

Cross-department collaboration:

Work closely with colleagues in Brand, Marketing, Sales, and Public Affairs to ensure communications are aligned, consistent, and supportive of SAS' broader objectives.

Analysis and reporting:

Track, monitor, and report on communication activities to evaluate effectiveness and provide insights for continuous improvement.

Education

Bachelor's degree in communications, public relations, or related field.

Qualifications

• Minimum of 3 years' experience in a communications role.
• Excellent writing, editing, and proofreading skills, with the ability to produce clear and consistent content across channels.
• Proven experience with digital communication, including hands-on management of social media platforms to drive engagement and strengthen brand awareness.
• Strong organizational skills and attention to detail.
• Ability to collaborate effectively across teams and a proactive approach in a fast-paced environment.
• Fluent in English, both written and spoken.

Personal interest:

A strong interest in politics, economics, and global affairs is important to succeed in this role, as aviation intersects with many aspects of society.

Join SAS and help us share our story, connect with our audiences, and make a difference in aviation.

At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you'll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation

Deadline for application:16/11/2025. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email, due to GDPR regulations.

Position: Fulltime (100%)

This position is based in our office at Kastrup, Copenhagen and you will be expected to work onsite. Remote work may also be an option, depending on the agreement made with your manager.

To be eligible for this position you need an EU-work permit. Please note that we ask you to inform us if you currently have a valid EU-work permit.

Is this you? If so, come fly with us

If you have questions about this position, you are warmly welcome to contact Alexandra Kaoukji, Head of External Communication & PR, .

SAS, Scandinavia's leading airline since 1946, operates from its principal hub at Copenhagen Airport (CPH), complemented by hubs in Oslo (OSL) and Stockholm (ARN). Our mission is to connect Scandinavia with the world and the world with Scandinavia. Each year, SAS serves more than 25 million passengers and transports 55 tons of cargo to 135 destinations across Europe, the USA, and Asia. With a passionate workforce of over 10,000 colleagues, we collaborate with partners and customers to drive transformative changes in aviation. We are committed to achieving net-zero emissions by 2050, embodying the visionary spirit of our founders: "To move from the old to what is about to come, is the only tradition worth keeping". Innovation and societal progress are at the heart of everything we do. For